Bond 25 questions: The Universal edition

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With Bond 25, one of the biggest changes was how Universal, part of Comcast, would be in charge of international distribution.

For the past four 007 films, Sony’s Columbia Pictures handled all the distribution. With Bond 25, Metro-Goldwyn-Mayer and Annapurna, through the United Artists Releasing joint venture, would handle the U.S. and Canada. Universal would deal with international distribution, which is the biggest piece of a Bond film.

With that in mind, the blog has a few questions.

Hey, what about that Bond 25 teaser trailer?

A favorite Bond fan theory was that a Bond 25 teaser trailer might be attached to Universal’s Fast & Furious Presents Hobbs & Shaw, a spinoff from the studio’s successful Fast and the Furious franchise.

Well, Hobbs & Shaw is being released this week. There’s no sign of a Bond 25 trailer. Perhaps it will still happen. Still, these days, trailers debut online days before they show up in theaters. Time is running out for a Bond 25 teaser trailer to be part of Hobbs & Shaw.

What does Universal mean for Bond 25 otherwise?

It may mean the situation is more complicated. Or, as Napoleon Solo once said in an episode of The Man From U.N.C.L.E., “It’s a three-cornered game.”

For the last four Bond films, Columbia managed marketing and releasing. MGM was the home studio for the Bond franchise but it lacked its own distribution operation.

Now, with United Artists Releasing, MGM and Annapurna are involved in addition to Universal. There’s no single distribution/marketing point.

So?

Recall that the late April “reveal” event in Jamaica didn’t have a title for Bond 25. The MI6 James Bond website has reported there was a title (A Reason to Die) ready to go but Eon Productions and its studio partners opted to hold off. The film still has no title three months later.

Essentially, there are more parties who need to be kept in the loop. United Artists Releasing is a proxy for two different (financially struggling) studios while Universal is a Bond newbie.

Anything else?

Back in 2015, Michael G. Wilson of Eon Productions said Eon really does the marketing for Bond films, its studio partners merely execute the plan.

But is that really the case this time? Or would Universal like to have a say? Perhaps we’ll see.

One Response

  1. Extra credit for MFU trivia fans (if there are any left!) 😉
    Which episode refers to the phrase Three- Cornered Game?
    Double credit for citing how! Answer to follow.

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