M:I 7-8’s social media campaign is underway

Posted on September 13, 2019 by The Spy Commander

Mission: Impossible-Fallout poster

Mission: Impossible 7 won’t be out until July 23, 2021 and M:I 8 isn’t due out until Aug. 5, 2022. But the social media campaign already is underway, thanks to director Christopher McQuarrie.

Earlier this month, McQuarrie used an Instagram post to tease how actress Hayley Atwell will be in the two movies.

The director’s post was a bit vague. It had a photo of Atwell on top of an Impossible Missions Force holder. “Should you choose to accept…,” he wrote.

The post evoked the 1966-73 television series, where either Dan Briggs or Jim Phelps looked at operative photos while selecting those who would participate in a mission.

In any case, entertainment outlets such as The Hollywood Reporter jumped on McQuarrie’s post and did stories.

Atwell later did her own Instagram post to make clear she’s in both M:I 7 and MI: 8.

” I’m thrilled to have joined @tomcruise and @christophermcquarrie for the next TWO Mission Impossible movies,” she wrote. “To have gone from a classical play in the west-end to an audio book recording of a great new novel to a Disney/Marvel animation and now the female lead in a huge action franchise is the kind of variety that fuels my curiosity and keeps me learning and striving to be better and do better.”

McQuarrie, though, wasn’t done. Today, he posted a glimpse of new M:I story boards on both Twitter and Instagram.

All of this shows how marketing of movies has changed with social media. Projects try to attract and maintain attention long before films come out. It will be interesting see what happens when filming actually starts.

Here’s a look at McQuarrie’s tweet from today.

https://platform.twitter.com/widgets.js

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