Bond 25 questions: The marketing edition

No Time to Die teaser poster

There may be no teaser trailer yet but it’s clear the marketing for No Time to Die is underway.

Since Sunday, The Sunday Times published an interview with star Daniel Craig; The Hollywood Reporter did a feature story on actresses Lashana Lynch and Ana de Armas; and the BBC interviewed screenwriter (and multi-Emmy winner) Phoebe Waller-Bridge.

These interviews didn’t just happen and were likely coordinated to begin drawing attention to the 25th James Bond film, which will debut in April 2020.

Of course, the blog has a few question.

Any trends you see?

Yes. Among them:

–Eon Productions is determined not to repeat P.R. problems from SPECTRE.

Daniel Craig did interviews shortly after SPECTRE finished filming but didn’t run until shortly before the movie came out. Those were likely embargoed until a certain date.

The problem? Craig’s (in)famous “slash by wrists” quote (likely made while just starting to decompress) from one interview went viral. People wondered whether Craig had enough playing Bond.

This time out, Craig talked plenty about he loves playing James Bond and he’s really, really not grumpy.

–Expect #MeToo and the Bond’s adjustment to that movement to be a talking point.

Many long-time fans complain that, in reality, Bond actually had strong women characters. Pussy Galore was a pilot who didn’t take guff from Bond. Fiona Volpe went to bed with Bond but was still determined to kill him. Soviet agent Triple-X was the first in a line of women agents who were Bond’s equal.

#MeToo still is a significant movement. No Time to Die is the first Bond to come out since that movement began. Some kind of acknowledgment was likely to happen.

–Phoebe Waller-Bridge’s involvement is going to be mentioned prominently.

Waller-Bridge is a hot property, both for her acting and writing. The general public is more than aware of her. She has hosted Saturday Night Live. She has won Emmys for Fleabag, the streaming series she created.

When you have a hot property, you make it part of marketing.

Anything else catch your eye?

The Lynch-de Armas interviews were a new take on an old theme. For decades, Bond actresses have said how they’re characters are different (or better) than previous female characters in the series.

In The Hollywood Reporter story, neither Lynch nor de Armas criticized previous female characters. Instead, there was talk of the effort being made to make their characters more rounded. At the very least, their comments were more subtle than previous Eon marketing efforts on this front.

What’s next?

A trailer (teaser or otherwise) will be out sooner than later. When that happens, we’ll get a better idea of the themes that will be emphasized.

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