Ford v Ferrari’s odd James Bond reference

Henry Ford II (1917-1987) in front of portraits of his father, Edsel Ford (1893-1943) and grandfather Henry Ford (1863-1947).

Obviously, this is a spoiler for Ford v Ferrari.

This weekend, the top box office movie in the U.S. is Ford v Ferrari, a depiction of how Ford beat Ferrari at the 24 Hours of Le Mans endurance race in the 1960s. It also has a peculiar James Bond reference.

Early in the film, Lee Iacocca (Jon Bernthal) is trying to persuade Ford Motor Co. boss Henry Ford II (Tracy Letts) to get involved in international auto racing to boost the company’s image.

As part of Iacocca’s presentation he shows two slides of Sean Connery as James Bond — one a publicity photo for Goldfinger of Connery with the Aston Martin DB5, the other a still from Thunderball. “James Bond doesn’t drive a Ford,” Iacocca says.

“That’s because he’s a degenerate,” Henry Ford II, aka “Hank the Deuce,” scoffs.

This is a little odd for a few reasons.

In Goldfinger, Ford already supplied a fleet of vehicles. Ford Motor wouldn’t own Aston Martin until 1987. But the movie was the movie debut of the Ford Mustang (driven by Tilly in Switzerland).

The film also had a Lincoln Continental (crushed with the body of Mr. Solo inside), a Ford Thunderbird (with Felix Leiter as a passenger) and a group of Ford trucks (driven to Fort Knox).

Ford’s presence was even more prominent in Thunderball.

There was another Thunderbird (driven by Largo to SPECTRE headdquarters in Paris), two Lincoln Continentals, a Ford Fairlane (driven by Count Lippe when he meets his demise via rockets fired by Fiona Volpe) and another Mustang (driven by Fiona when she picks up a hitchhiking Bond).

On top of all that, Henry Ford II himself was an extra in the movie during the Nassau casino sequence, according to The Complete James Bond Movie Encyclopedia by Steven Jay Rubin. The auto executive’s fee was $35, according to that book.

Also, if anything, Bond and Henry Ford II should have been kindred spirits. Here’s a short passage from an obituary about Henry Ford II by the Los Angeles Times.

He was the international playboy who did as he liked, starring in the jet set gossip columns and making headlines as master of revels at famous watering holes in the Bahamas, Mexico and the Riviera.

“Never complain, never explain,” he said when questioned about a 1975 peccadillo.

Ford Motor had a long, on-and-off relationship with the Bond film series. Other Bond films with Ford vehicles include On Her Majesty’s Secret Service, Diamonds Are Forever, A View to a Kill, Die Another Day, Casino Royale and Quantum of Solace.

Three brands formerly owned by Ford, Aston Martin (sold in 2007) and Jaguar and Land Rover (sold in 2008) continue to appear in the series.

3 Responses

  1. A Ford Falcon Ranchero also appears in Goldfinger: The Ranchero transports the crushed Lincoln in its bed to the smelter to extract the gold ingots it was carrying. Very well done article!

  2. Just saw the movie last night. Aside from all that is mentioned here, I do not think the time line works out. Goldfinger was released in 1964, and Thunderball in 1965. The meeting where Ford comments on Bond apparently happened in 1963, as depicted in the film. Unless the UA marketing team was going into overdrive to connect Bond with Aston Martin a year before Goldfinger’s release and somehow staged a picture of Sean Connery and Claudine Auger before Thunderball was in development, the film does indeed play fast and loose with Bond facts. Still, I get the overall message–and that is that Bond is cool and worthy of emulation by consumers. And the film is actually pretty good, despite it not being the most historically accurate movie!

  3. I agree the film is good despite the history flaws.

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