Mr. Peanut, who had Thunderball cameo, perishes at 104

Mr. Peanut enjoying himself during the Junkanoo sequence of Thunderball

Mr. Peanut, ad mascot for Planters since 1916, has perished while saving the lives of Wesley Snipes and Matt Walsh. Mr. Peanut’s demise will be featured in a commercial during the pre-game show for the Super Bowl on Feb. 2, according to a press release.

Mr. Peanut was known for his top hat, monocle and spats. His long career included a cameo in the Junkanoo sequence of Thunderball, the 1965 James Bond film.

Here’s an excerpt from the release:

The newly released pre-game ad shows MR. PEANUT, Matt Walsh and Wesley Snipes are on a nutty adventure in the NUTmobile when MR. PEANUT is forced to swerve, causing the vehicle to spin out of control. The trio jumps out of the NUTmobile, clinging to a tree branch, as the vehicle crashes down into a deep canyon below. They momentarily find safety until their combined weight begins to break the branch. In the ultimate act of friendship, MR. PEANUT lets go and sacrifices himself to save his friends from impending doom.

The commercial already is online.