Bond 25 questions: The coronavirus delay edition

Welcome to Japan, Mr. Bond

James Bond defeated the likes of Dr. No, Rosa Klebb, Auric Goldfinger, Blofeld, et. al. But even 007 had to retreat in the face of a potential pandemic with the delay of No Time to Die pushed back to November.

Naturally, the blog has questions.

What happened? The coronavirus (technical name COVID-19). It surfaced in China at the end of 2019. It spread to Japan, South Korea, Italy, and other nations. There have now been deaths in the U.S. from the disease.

Why is that such a big deal? COVID-19, at this point, is very contagious. It also is more potent than normal seasonal flu.

Seasonal flu has a death rate of between 0.1 percent and 0.2 percent. The new coronavirus had been estimated at 2 percent. The World Health Organization then raised it to 3.4 percent. But that’s a moving target, subject to revision as more data becomes available. The 1918 “Spanish flu” had a death rate of about 2.5 percent. It killed between 20 million and 50 million globally.

Is there a broader context? Yes. Theaters in China have been closed for weeks. Coronavirus outbreaks in Europe have had results, including the cancellation of this year’s Geneva Motor Show. Some countries are cracking down on events with mass gatherings in an effort to cut back on spread of the disease. Many major companies are eliminating travel for employees for now.

How did No Time to Die get involved? The 25th James Bond film’s Beijing premiere was canceled a while back. So was a publicity tour in China, South Korea and Japan.

Earlier this week, the MI6 James Bond website and The James Bond Dossier published an open letter urging Eon Productions, Metro-Goldwyn-Mayer and Universal (the international distributor) to delay the movie’s March 31 premiere. The letter noted that major markets for Bond films already had been affected by the coronavirus, with more impact to come.

The open letter went viral. Over the next two days, a number of outlets wrote about the open letter, beginning with The Hollywood Reporter. Others include the BBC, Variety, IndieWire, The Guardian, Daily Mail, and Uproxx among others.

Chances are Eon, MGM and Universal were already thinking about it. But the global reaction to the open letter had to be a factor.

What happens next? Presumably the publicity build-up goes on hold and we’ll come back to it later.

For what it’s worth, Bond films since 1995’s GoldenEye have been released in either November or December. No Time to Die  is back in that part of the calendar. But the delay does cement the 2015-2020 gap between SPECTRE and No Time to Die as the second-longest in the history of the Eon series.

One Response

  1. I imagine there will be follow on effects, pushing back the reveal of a new Bond actor, the next movie…

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