Spoilers catch up with No Time to Die (no spoilers)

“Spoilers? Again?”

To be clear, there are no spoilers in this post. The post is noting that the spoilers exist. But if that’s too much, move on, nothing to see here.

It was bound to happen. The delay of No Time to Die from an April release to November (assuming that holds) provided more opportunity for spoilers to emerge.

During filming, the production kept a fairly tight lid on things until filming in Matera, Italy, in August 2019. There, tourists with smartphones posted many videos of the filming involving Aston Martin DB5 replicas.

Metro-Goldwyn-Mayer, Bond’s home studio, leaned on some Bond-related websites to take down video floating around the internet. But major news services, such as Reuters, were also posting the videos and things cooled down.

After that, things remained quiet until recently.

Some No Time to Die call sheets were auctioned on eBay. The call sheets, in turn, provided clues about the movie’s plot.

The MI6 James Bond website posted a story on June 3, with a spoiler warning in red type at the start of the article. The headline was simply, “Spoiler Warning.”

This blog summarized the MI6 website post the same day. That post also had a spoiler warning: “Is this a spoiler? Only if it’s correct. Nevertheless, don’t read any further if that upsets you.”

However, the Mail on Sunday, the Sunday edition of the Daily Mail, came out with a story based on the call sheets the evening of June 6, New York time.

The Mail didn’t have a spoiler warning. In fact, the big spoiler was in the headline. So don’t click on the link above if you don’t want to know.

Since then, there has been a lot of fan complaints and criticism on social media.

It’s possible more of this may lay ahead. It’s still five months until No Time to Die’s current scheduled release date.

2 Responses

  1. Another reason for VOD now. You can still have a theatre release. True fans will see both.

  2. It’s not just about the spoilers themselves. But viewing material out of context can create a chain reaction of expectation that the movie either has to deliver or overcome. And could impact a review (or conversation) unfairly.

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