Bond 25 questions: Another delay (?) edition

New (well, tweaked) No Time to Die character poster

There is a report (via the MI6 James Bond website) that Metro-Goldwyn-Mayer and Universal are seriously considering pushing back No Time to Die’s release to the summer of 2021.

The movie currently has a November release date. This week’s news follows a series of delays in the release date for the 25th James Bond film.

Naturally, the blog has some questions.

Can’t the movie come out on a video on demand (VOD) format?

There’s not enough cash involved to make a profit on a movie that cost $250 million (give or take a million or two) to make.

Such expensive movies need to have as many revenue sources as possible. And for a pricey film like No Time to Die, that means a theatrical release — whenever it can happen.

Meanwhile, Metro-Goldwyn-Mayer (the Bond franchise’s home studio) doesn’t have deep pockets.

Maybe a big studio can roll the dice and put a “tentpole” movie out first on VOD. But MGM ain’t it.

But I’m 60 or older and am among the most vulnerable to COVID-19. Why can’t we go ahead with VOD?

Studios don’t care about you. Neither do advertisers or most marketers (except for makers of catheters or other products intended for older people).

Put another way, once you hit 50 years old, you’re nothing to them.

Who do they care about?

Younger people who have to buy a lot more products than their parents and grandparents. In the case of movie studios, younger people are more likely to see movies.

But I’m a long-time fan! I’ve followed Bond for decades!

See answer for question 2.

Isn’t that a cynical outlook?

The studio bosses don’t think so. That’s the way it is.

2 Responses

  1. If reports are correct, the move from April to November cost the studio $30 million. If they have to right that down again, there’s no way this becomes a VOD title. Summer 2021 sounds viable. We should have a $&$)$ vaccine by then!

  2. Since the Movie Studio is desperate for big bucks am surprised the older traditional JB fan is being discounted. They’ll have the greatest appreciation for a 25 year anniversary film. This is a movie deserving of a theater experience. If the Studio was wise, they’d take advantage of the delay to capitalize on anticipation! (Who’s to say for how long?). Maybe showing the franchise movie by movie. Keeping in mind the younger viewer (fan ?) is already comfortable with VOD. Convenience speaks for itself, and it It’s a very convenience oriented generation. Doesn’t mean people wouldn’t want to still see it in theater. And that might become redundant revenue. (Studios aren’t known for being the most forward thinking entities on the planet. Just a thought)!

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