Bond 25 questions: The cinema uncertainty edition

Image for the official James Bond feed on Twitter

So, one major studio, Warner Bros., says it will release its 2021 film slate simultaneously in movie theaters and on the HBO Max streaming service. Also, the costs of No Time to Die, the 25th James bond films continue to balloon.

Naturally, the blog has questions.

What does all this mean for No Time to Die?

It reinforces how No Time to Die was a pre-COVID-19 movie that will debut, one way or another, in a post-COVID-19 world.

What’s different? Really different?

Both Walt Disney Co. (Disney +) and Warner Bros. (HBO Max) are really committed to their corporate streaming services. The Warner Bros. announcement supposedly is temporary for 2021. But few believe this is a short-term step.

To be sure, HBO Max is available mostly in the U.S. But AT&T, the owner of Warner Bros., appears committed to streaming.

Yes, but No Time to Die has no tie to AT&T and Warner Bros., right?

True. The James Bond film franchise is tethered to Metro-Goldwyn-Mayer, one of the weakest Hollywood studios that doesn’t have a streaming service.

What does that mean?

It remains to be seen how streaming affects the Bond franchise. MGM reportedly reached out to other streaming services to license No Time to Die. Nothing came of it (as far as we know). But MGM is on the hook for a lot of money and loans related to No Time to Die.

How much?

B25 Ltd., a company formed by Eon Productions to make No Time to Die, said in a Dec. 1 U.K. regulatory filing that the film’s costs were approaching $290 million.

The traditional business model called for a wide, worldwide theatrical release, followed by a home video release. But COVID-19 has changed things. Movie theatres have been closed in multiple markets.

And now?

Everything is in flux. Netflix is putting pressure on traditional studios. Disney and Warner Bros. are trying to compete with Netflix with their own streaming services.

MGM, meanwhile, doesn’t have a streaming service. Reportedly, streaming services including Apple + considered a one-year license for No Time to Die but found MGM’s asking price too steep.

For now, No Time to Die is tied to the traditional business model.

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