Tanya Roberts dies amid media circus

Tanya Roberts in a publicity still for A View to a Kill

Tanya Roberts, who appeared in A View to a Kill, the Charlie’s Angels TV series and That ’70s Show, has died at 65, The New York Times reported, citing the actress’ companion/boyfriend, Lance O’Brien.

Her death was the center of a media circus.

TMZ reported the death on Sunday night. Roberts’ publicist put out a press release. Numerous outlets picked up on it.

Then, O’Brien was taped by Inside Edition, a “TV tabloid” show for an interview on Monday. He sat in front of a green screen, the type used to create fake backgrounds on TV. During the taping, he got a call that Roberts hadn’t died yet.

Naturally, an intimate, emotional scene followed. Inside Edition also posted the segment on YouTube for its 8.44 million subscribers.

TMZ followed up with its own “she’s alive” story. The website was glib about the whole affair. “As for how this could happen … beats us.”

The Roberts publicist, Mike Pingel, said in an earlier NYT story: “It’s a human miscommunication, unfortunately…It’s a shame this happened.”

Do tell.

Anyway, many “Tanya Roberts is still alive” stories ran while the “Tanya Roberts dies” stories were taken down. (The blog ran one of each.) Some of the “she’s alive” stories noted that Roberts was not in good shape. She had been at Cedars-Sinai Hospital since Dec. 24.

On social media, Bond fans made the inevitable 007-related puns because of the bizarre turn of events, including variations on “You Only Live Twice,” such as “this is her second life.” There were also comments evoking Mark Twain saying reports of his death were extremely exaggerated.

Now, O’Brien tells the Times that Roberts did pass away Monday night. TMZ came out with its third story Tuesday morning. Fox News said it got the same information from O’Brien.

In 1985’s A View to a Kill, Roberts played Stacey Sutton, who becomes the ally of James Bond (Roger Moore in his last 007 film) to foil a plot to destroy California’s Silicon Valley.

Stacey Sutton wasn’t the favorite of some Bond fans for the way she screamed “James!” There was also a 28-year difference between Moore and Roberts, who shared a romantic scene at the end of the movie.

Roberts was in the cast of Charlie’s Angels in its final season, 1980-81. She was in That ’70s Show from 1998 to 2004.

As for the media circus that surrounded Roberts’ passing, the MI6 James Bond website had a tweet that summed it up.