Sun says NTTD sponsors want updates

The Sun, Rupert Murdoch’s U.K. tabloid, has a story out saying that at least some No Time to Die product placement sponsors want reshoots to update their wares in the 25th James Bond film.

The article has a long passage quoting an insider (not identified) who comments on the situation. An excerpt:

“The problem is that some of those things were the very latest models back when they started filming.

“But by the time the movie comes out now it will look like Daniel Craig and all of the other cast members are carrying something that has been out for ages. That isn’t really the point of these deals.

“The big tech firms want the stars to have all the new up-and-coming products to help promote them and sell them to fans.”

Understandably, there was some skepticism among fans who read the story. For example:

–It might be hard to assemble to assemble the cast and crew for reshoots at the moment because of international travel restrictions related to COVID-19.

–Couldn’t some of this be taken care of with CGI or insert shots?

–It’s The Sun for crying out loud!

Last point first. The Sun hardly is a beacon of journalism but it has had some No Time to Die scoops, including reporting on details of a June 2019 accident at the 007 Stage that caused one injury.

No Time to Die was filmed from April to October 2019 so, yes, Bond and friends likely don’t have the most up-to-date products in No Time to Die. The movie has been delayed three times in less than a year because of COVID-19. The current release date is October 2021.

On top of that, when many of the product placement deals were struck, No Time to Die was supposed to be out in November 2019. But then-director Danny Boyle left the project. Cary Fukunaga was signed to replace him but the switch caused No Time to Die to be pushed back to, first February 2020 and then April 2020. Subsequent delays stemmed from COVID.

It is possible No Time to Die’s business partners are feeling a bit burned. In the fall of 2020, several debuted No Time to Die-related promotions. But then the movie got delayed to April 2021. Last week, it was pushed back again, this time without sponsor promotions.

No Time to Die product placement deals include Nokia, Land Rover, DHL, Omega, Aston Martin and Bollinger.

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