M:I 7’s theatrical window shortened

A stunt from Mission: Impossible-Fallout

Mission: Impossible 7 will go to the revamped Paramount Plus service after just 45 days of theatrical release, Variety reported. The traditional theatrical window has been 90 days.

The move covers other Paramount movies, according to Variety.

The development is yet another example of the crumbling of the traditional 90-day theatrical window between a movie’s debut and it becoming available in some form of home video.

AT&T’s Warner Bros. for its theatrical releases this year is making new movies available simultaneously in theaters and AT&T’s HBO Max. Other studios are trying to figure out how to deal with the tsunami of streaming that’s engulfing the movie business.

Here’s an excerpt from Variety’s story about Paramount:

Those films will debut exclusively in theaters as planned. However, the studio has newly shorten the amount of time they will play exclusively on the big screen. After 45 days, new Paramount theatrical films will debut on the streaming service Paramount Plus. As part of the arrangement, Paramount has adjusted its pay TV output deal with Epix in order to bolster movie offerings on the nascent streaming service. Along with new releases, Paramount Plus will offer a deep library of more than 2,500 films.

Epix is a premium channel owned by Metro-Goldwyn-Mayer, Bond’s home studio.

You shouldn’t read too much into this. MGM is in hock to the tune of almost $290 million for No Time to Die. MGM has its own hard decisions in the new era — all while the studio is up for sale.

Rather, you should view this news as yet another indicator of how the movie business is in turmoil generally.

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