Marvel pitches support of movie theater experience

Marvel Studios, the Walt Disney Co. unit, put out a video today in support of the movie theater experience.

Marvel did so while promoting its upcoming releases, some of which have been pushed back because of the COVID-19 pandemic. Here’s the video Marvel put out:

Marvel has its own issues. Black Widow was pushed back from May to July. The movie will be available on both the Disney + streaming service as well as theaters.

Marvel also has movies based on characters that aren’t that well-known to the general public. One example is The Eternals, a Jack Kirby title originally published in the 1970s after Kirby returned to Marvel Comics. Overall, Kirby’s Marve return wasn’t a happy one for the artist-writer.

On the other hand, Eternals is directed by Chloe Zhao, who won two Oscars last month, including one as best director. The general public may soon learn a lot about The Eternals.

In any case, the Marvel video does seek to rally support of seeing films in theaters. Over the past year, there has been a repeated trope that No Time to Die will be important to “saving cinema.” After repeated delays, No Time to Die is scheduled for release in Sept. 30 in the U.K. and Oct. 8 in the U.S.

We’ll see. Studios still need traditional theater releases to generate enough revenue to make super-expensive “tentpole” movies worth it.