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Eon Productions, through its official James Bond Twitter account, confirmed No Time to Die’s world premiere will be Sept. 28 at Royal Albert Hall in London.
“The World Premiere for #NoTimeToDie will take place on Tuesday 28 September 2021 at London’s @RoyalAlbertHall. Producers Michael G. Wilson, Barbara Broccoli and director Cary Joji Fukunaga will join Daniel Craig on the red carpet,” the tweet read. There was also an announcement on Eon’s official James Bond site.
The date of the premiere had appeared previously on a ticket site. The announcement comes as the release of the 25th James Bond movie has been delayed to November in Australia and New Zealand because of COVID-19.
The announcement, though, marks an end to global postponements for the film. No Time to Die has been delayed five times from its original release date of fall 2019.
Here is what the tweet version of the announcement looked like:
The World Premiere for #NoTimeToDie will take place on Tuesday 28 September 2021 at London’s @RoyalAlbertHall. Producers Michael G. Wilson, Barbara Broccoli and director Cary Joji Fukunaga will join Daniel Craig on the red carpet. pic.twitter.com/EhlCPira6f
Even James Bond seems unable to defeat COVID-19. Whatever the final outcome, the coronavirus, including its more infectious Delta variant, has wrecked marketing plans for the 25th James Bond film, No Time to Die.
What once seemed possible, a global box office of $1 billion, now appears remote. The coronavirus also is a moving target and still is a wild card.
A newsletter from the former editorial director of The Hollywood Reporter said that the studios behind No Time to Die were committed to the current release window of Sept. 30 in the U.K. (and other countries) and Oct. 8 in the U.S.
Only hours after the newsletter by Matthew Belloni arrived at email in-boxes on Aug. 19, news came via MI6 HQ that the release date of the movie had been pushed back to Nov. 11 in Australia and New Zealand.
So far, excluding Australia and New Zealand, No Time to Die has been delayed three times because of COVID-19. The Australia-New Zealand situation raises the possibility of a fourth global postponement, contrary to Belloni’s reporting.
Now, studios generally are grappling with whether to press ahead or delay movies again. But delays are hardly a guarantee — witness the delays with No Time to Die alone. The movie still hasn’t been released almost two years after principal photography concluded.
Delays also drive up marketing costs as advertising campaigns have to be restarted each time. A lot of ads for No Time to Die — including a pricy Super Bowl ad in 2020 — came to naught.
The pandemic era began in early 2020. Since then, what had become almost common — $1 billion or more box office for movies — has gone away. That’s something expensive movies such as No Time to Die (its production budget was around $300 million) came to depend on.
Exhibitor Relations Co., which tracks box office data, put out this list of top Hollywood box office movies during the pandemic era.
TOP 5 HOLLYWOOD HITS (PANDEMIC TIMES)
1. F9: THE FAST SAGA ($681M) 2. GODZILLA V KONG ($467M) 3. BLACK WIDOW ($367M) 4. TENET ($363M) 5. A QUIET PLACE PART II ($295M)
TENET…not looking too shabby now, is it? Wait…did that get released already? Has this already happened? pic.twitter.com/tkQnvnKYTt
Some day, No Time to Die will be out. Chances are it will do better at the box office than many films. At the same time, the cinema Bond has been bloodied. As the blog has said before, No Time to Die was conceived and filmed during one era. It will debut in another era where the rules changed.
The Spy Command 