Harris reinforces her status as Bond film ambassador

Naomie Harris introduces the Lego Aston Martin DB5 in 2018

Namomie Harris, yet again, has reinforced her status as the ambassador for the James Bond film franchise.

For years, that status belonged to Roger Moore, who played Bond in seven movies from 1973 to 1985. Long after that, he appeared on TV specials and in other appearances on behalf of the franchise.

Since Moore’s death, Harris — who made her Bond film debut in 2012’s Skyfall — has done the heavy lifting in Bond promotion. In 2019, she was at a promotional event in Jamaica for No Time to Die despite how none of her scenes in the movie were filmed there. She has also shown up to promote things such as a Lego Aston Martin DB5.

All of that may seem strange. Harris is a supporting player. Since 2005, when he was first cast as Bond, Daniel Craig has been the star. But, let’s face it, promotion isn’t Craig’s strong point. One reason why Roger Moore reached people was his enthusiasm for the part — even after his departure — was evident.

Of those involved with the franchise, only Naomie Harris currently has a similar stature.

The official Eon Productions James Bond feed on Twitter featured a video of Harris today. You can see it below.