No Time to Die: An eventful week

No Time to Die poster

This week had to be one of the most eventful weeks related to No Time to Die, the 25th James Bond film.

The premiere of a 45-minute documentary. The return of an official No Time to Die podcast series. The leader of Eon Productions making an over-the-top boast. The first tickets going on sale.

After five delays (two because of a change of director, three because of COVID-19), the die seems to be cast. Daniel Craig’s finale as James Bond, wrapping up more than 15 years as the incumbent cinematic Bond, is on the horizon.

Here are some highlights:

–Being James Bond, the documentary about Craig’s tenure as Bond, debuted on Apple TV. Many fans got emotional, going to social media to express how they felt.

I read a lot of these testimonials. They were honest and sincere. And it’s not hard to figure out why. Craig was first cast in 2005. For people younger than 35, Daniel Craig is the Bond they know best. Even if you’re not a fan of Craig/Bond, you have to respect something like that.

–The official No Time to Die podcast returned after a hiatus of almost a year. The podcast began in September 2020 but abruptly shut down after another COVID-related delayed.

The first episode was an expanded version of one that first went out a year ago. The revised episode began with a discussion with Eon boss Barbara Broccoli and her half-brother Michael G. Wilson.

Broccoli didn’t undersell the (not so) new Bond film. No Time to Die, she said, “is a cinematic masterpiece.”

The movie world is full of hype. But “cinematic masterpiece” are loaded words. Broccoli is doubling, tripling (or more) down. She clearly has an attachment to Daniel Craig that goes beyond the normal movie hype.

–Today, Friday, Sept. 10, was a rush for those in the U.K. who sought tickets for the Sept. 28 premiere at Royal Albert Hall. Social media saw testimonials from those who attempted and the few who got tickets.

It wasn’t perfect. For example, the coordination between No Time to Die social media didn’t mesh with a new U.S. NTTD spot that debuted late on Sept. 9.

Still, it was a big week for Bond fans.

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