No Time to Die to get China release, Variety says

No Time to Die will be released in China, Variety reported, citing official local media.

Getting a release in the world’s most populous nation will provide an opportunity to boost the movie’s global box office. Studios only keep 25 percent of the box office take in China. But the country is such a huge market, it’s considered a plus.

No specific date has been determined for the movie’s release in China, Variety said.

The 25th James Bond film is the most expensive in the series produced by Eon Productions. No Time to Die’s production costs approached $290 million as of mid-2020, according to a U.K. regulatory filing.

The COVID-19 pandemic has caused the movie to be delayed three times. It’s now set to come out in the U.K. and other countries late this month and on Oct. 8 in the United States.

The pandemic has held down movie attendance generally.

The highest global box office so far this year was generated by F9: The Fast Saga, with almost $711 million. In pre-pandemic 2019, the No. 1 global box office was Avengers: Endgame at almost $2.8 billion.

No Time to Die will be released in theaters exclusively. Recent marketing efforts, including a new U.S. ad that debuted Sept. 9, have emphasized that aspect heavily.

2 Responses

  1. Love it.

    County I believe should change to country?

    Tim

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