No Time to Die falls 56% in its second U.S. weekend

No Time to Die poster

No Time to Die’s U.S. box office is projected to fall 56 percent in its second U.S. weekend to $24 million, Exhibitor Relations Co. said on Twitter.

The 25th James Bond film has generated about $99 million so far in the U.S., ERC said. Exhibitor Relations tracks box office data.

No Time to Die slipped to No. 2 in the U.S. behind Halloween Kills, which had an opening of $50.4 million despite also being shown on Comcast’s Peacock streaming service, according to The Hollywood Reporter.

Halloween Kills was being shown on 3,705 screens this weekend in the U.S. No Time to Die, in its opening weekend, was shown on 4,400 screens where its first U.S. weekend was $55.2 million.

No Time to Die opened strongly in the U.K. and Europe, but not so well in the U.S.

The Bond movie’s global box office was more than $341.4 million as of Oct. 15, according to Box Office Mojo. No Time to Die cost almost $300 million to make with additional marketing expenses.

In the U.S., there are indications that No Time to Die drew an older audience. Matthew Beloni of Puck News, a former Hollywood Reporter editor, wrote the following in a newsletter last week:

Have you seen those exit numbers on No Time to Die? Just 20 percent of opening weekend audience was under 25, compared to 41 percent for Spectre in 2015. Yikes. This franchise will grow old and die unless young people are given a reason to care.

As usual, we’ll see.

UPDATE: No Time to Die’s global box office is now estimated, as of today, at $447.8 million, according to Box Office Mojo.

UPDATE II: Final U.S. box office for the weekend was $23.8 million for Oct. 15-17. Global box office is $447.7 million.

2 Responses

  1. I am very curious as to how they ascertain the age and other demographics of people who actually saw the film. I purchased two tickets for the IMAX screening on October 6, the first screening outside of press and special screenings in the US (as far as I could tell). I used my credit card to buy them through Fandango, and this was a week or so before October 6, and I used the same card to pick up the tickets at the Fandango kiosk at the theatre. Thus, I could see how one ticket could be traced to me, and with a little digging, my demographics must be on record some where. However, what about the fellow Bond fan I saw it with? How would any one know how old he was or his other characteristics? He did not purchase anything at the theatre, and no one asked him any questions. .

  2. I also believe this film will have trouble. Soon I will view it and give my opinion. Looks like the film is just not generating the excitement any of the Connery classics generated around the world in the 60s. I remember buying gum cards in The mid 60s at our Favourite Chinese grocer in Vancouver. Today I had to scramble to buy the new 25th Life Special James Bond magazine for $17.99 Candian. That was the ONLY 007 related available in B.C. and likely all Canada. That should tell,you the current owners aren’t as good promoters as their parents – or maybe the new film just doesn’t have that wow factor that made the world flock to the O07 mo use in the 60s. For a great film check out Last Night In Soho that has a Bond element included, which I saw at a media screening last week before it opens this coming weekend,

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