NTTD passes $500 million global mark

No Time to Die surpassed the $500 million global box office mark this weekend. (UPDATE: The worldwide figure is at an estimated $525.7 million, according to Box Office Mojo.)

Before the COVID-19 pandemic, that would have been cause for mourning after four weeks in theaters worldwide and three weekends in the U.S. Before COVID-19, Bond would have been a candidate for a billion-dollar global box office.

However, in a post-pandemic marketplace, the 25th James Bond film, already ranks as one of the most popular movies in terms of movie theater box office.

No Time to Die passing the $500 million mark was noted in a story by TheWrap.

The highest COVID era box office currently is F9: The Fast Saga at $716.6 million. No Time to Die has yet to be released in China, Australia and New Zealand.

No Time to Die completed principal photography in the fall of 2019, before COVID-19 began to spread across the world. It has been delayed three times because of the pandemic. ‘

Meanwhile, estimates of No Time to Die’s third weekend in the U.S. were released. The Bond film came in No. 3 behind Dune, the major new movie out this weekend, and Halloween Kills. Here’s a tweet from Exhibitor Relations Co.

If No Time to Die passes F9 globally , that will be a sign that James Bond remains very popular. At the same time, a movie can be popular while unprofitable at least during its theatrical release.

No Time to Die had a production cost approaching $300 million. There were additional advertising and marketing expenditures. What’s more, the studios involved (Metro-Goldwyn-Mayer and Universal) only get about half of the box office. In China, it’s only 25 percent.

As ever, we will see.

UPDATE: The U.S. weekend box office estimate is $11.9 million. The final figure will be out on Oct. 25.

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