The 355 flops as spy movies struggle to find an audience

The 355 movie poster

The 355, a spy movie with a mostly female cast, flopped over the weekend in its U.S. debut.

The film’s opening U.S. weekend totaled an estimated $4.8 million, according to Exhibitor Relations Co., which tracks box office data. It was the first film of 2022 with a “wide” opening (3,000 screens or more).

The 355 shows it’s hard for spy movies not part of the James Bond or Mission: Impossible films series to get much traction.

At one time (the early 2000s), Jason Bourne was a big success, even prodding Eon Productions to change the tone of its 007 productions and dump Pierce Brosnan in favor of Daniel Craig as Bond. In the mid- to late-2010s, director Matthew Vaughn’s Kingsman series, mixing violence and comedy, appeared to be something new.

However, Bourne’s success has been difficult to extend without Matt Damon. In 2016, there was another Bourne entry with Matt Damon (simply titled Jason Bourne). But nothing has happened since then. 2017 saw Atomic Blonde with a global box office of $100 million. However, no sequel resulted. And Matthew Vaughn’s most recent Kingsmen effort, The King’s Man, flopped.

Other spy film attempts have been a mixed bag.

Salt (2010) had a respectable $293.5 million at the global box office but never generated a sequel. The Man From U.N.C.L.E. (2015), (loosely) based on the 1964-68 TV show, had a global box office of $107 million. Hopes for a revived U.N.C.L.E. disappeared.

The Rhythm Section (2020), made by Eon Productions, had a worldwide box office of not quite $6 million. Clearly, the makers of the Bond films weren’t able to duplicate the success of the 007 movies.

We’ll see. Matthew Vaughn has another spy project titled Argylle which will star Henry Cavill (who played Solo in the 2015 U.N.C.L.E. movie).

Hope springs eternal when it comes to spy films.

2 Responses

  1. “Atomic Blonde” was the best non-James Bond James Bond film I have seen in years. It definitely deserved it’s box office success. A Cold War period piece, it re
    -created late ’80s/early 90s Berlin really well, and Charlize Theron and the actors did terrific stunts, and care went into creating the screenplay. If they made an “Atomic Blonde” sequel, I would be first I line to see it. Glenn in Brooklyn, NY.

  2. Gotta be honest; I didn’t know anything about the 355 film until I read the NYT review. I saw no ads, no commercials, poster art, etc for the movie. Did the studio just dump it?

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