Bond 25 questions: The marketing edition

No Time to Die teaser poster

There may be no teaser trailer yet but it’s clear the marketing for No Time to Die is underway.

Since Sunday, The Sunday Times published an interview with star Daniel Craig; The Hollywood Reporter did a feature story on actresses Lashana Lynch and Ana de Armas; and the BBC interviewed screenwriter (and multi-Emmy winner) Phoebe Waller-Bridge.

These interviews didn’t just happen and were likely coordinated to begin drawing attention to the 25th James Bond film, which will debut in April 2020.

Of course, the blog has a few question.

Any trends you see?

Yes. Among them:

–Eon Productions is determined not to repeat P.R. problems from SPECTRE.

Daniel Craig did interviews shortly after SPECTRE finished filming but didn’t run until shortly before the movie came out. Those were likely embargoed until a certain date.

The problem? Craig’s (in)famous “slash by wrists” quote (likely made while just starting to decompress) from one interview went viral. People wondered whether Craig had enough playing Bond.

This time out, Craig talked plenty about he loves playing James Bond and he’s really, really not grumpy.

–Expect #MeToo and the Bond’s adjustment to that movement to be a talking point.

Many long-time fans complain that, in reality, Bond actually had strong women characters. Pussy Galore was a pilot who didn’t take guff from Bond. Fiona Volpe went to bed with Bond but was still determined to kill him. Soviet agent Triple-X was the first in a line of women agents who were Bond’s equal.

#MeToo still is a significant movement. No Time to Die is the first Bond to come out since that movement began. Some kind of acknowledgment was likely to happen.

–Phoebe Waller-Bridge’s involvement is going to be mentioned prominently.

Waller-Bridge is a hot property, both for her acting and writing. The general public is more than aware of her. She has hosted Saturday Night Live. She has won Emmys for Fleabag, the streaming series she created.

When you have a hot property, you make it part of marketing.

Anything else catch your eye?

The Lynch-de Armas interviews were a new take on an old theme. For decades, Bond actresses have said how they’re characters are different (or better) than previous female characters in the series.

In The Hollywood Reporter story, neither Lynch nor de Armas criticized previous female characters. Instead, there was talk of the effort being made to make their characters more rounded. At the very least, their comments were more subtle than previous Eon marketing efforts on this front.

What’s next?

A trailer (teaser or otherwise) will be out sooner than later. When that happens, we’ll get a better idea of the themes that will be emphasized.

THR features Lynch, de Armas and evolving Bond women

Lashana Lynch publicity still released during April “reveal” event in Jamaica

The Hollywood Reporter is out with a feature story about Lashana Lynch and Ana de Armas and how they’re part of efforts “about bringing James Bond into the #MeToo age” in No Time to Die.

Lynch and de Armas have worked with director Cary Fukunaga and producer Barbara Broccoli “to create a new type of female Bond character who is much more fully realized than the ‘Bond girls’ of films past,” writes Rebecca Ford of THR.

“It’s pretty obvious that there is an evolution in the fact that Lashana is one of the main characters in the film and wears the pants — literally,” de Armas told the entertainment news outlet.

Referring to her character, Nomi, Lynch told THR: “Everyone was really responsive to having her be what I wanted. You’re given a fresh perspective on a brand-new black woman in the Bond world.”

Lynch confirmed Nomi is a British agent. She did not comment whether that character has the 007 code number after Bond departed MI6. Ford wrote that “sources close to the film tell THR that it’s accurate.”

The Lynch character joins a series of women agents in the Bond film series, including Soviet Agent Triple-X in The Spy Who Loved Me; CIA agent and astronaut Holly Goodhead in Moonraker; Chinese operative Wai Lin in Tomorrow Never Dies; and NSA agent Jinx in Die Another Day.

De Armas, meanwhile, provided a bit of detail about her character, Paloma.

Paloma “is a character that is very irresponsible,” the actress told THR. “She’s got this bubbliness of someone who is excited to be on a mission, but she plays with this ambiguity — you don’t really know if she’s like a really trained, prepared partner for Bond.”

This is not the first time the franchise has said it’s improving the way women are treated in Bond films. In 2012, Broccoli told the Evening Standard: “Fortunately, the days of Bond girls standing around with a clipboard are over.”

However, No Time to Die is the first Bond film since the #MeToo movement against sexual assault and sexual harassment.

In 2018, The New York Times and The New Yorker magazine shared a Pulitizer Prize “for their revelations of sexual harassment and abuse that had gone on, unheeded and unpunished, in the spheres of Hollywood, politics, the media and Silicon Valley,” The Times said in its account of the awards.

Other highlights from the article:

–THR says the movie’s budget is $250 million. This is the first estimate I’ve seen. That is probably after tax breaks, incentives and product placement deals have been factored in.

–Both actresses compliment screenwriter Phoebe Waller-Bridge. “I very literally squealed when I first heard her name,” Lynch said to THR. “I thought, ‘Oh my gosh, British girl just like me. She’s going to know how to actually take care of women onscreen.’ ”

–De Armas told THR that reports that an “intimacy coach” being hired for her scenes with Daniel Craig were false.

To view the entire article, CLICK HERE.

No Time to Die wraps filming (evidently)

No Time to Die logo

No Time to Die has apparently completed (or is about to complete) filming. At least it is done enough that crew members are taking to social media to say their goodbyes. (CLICK HERE and CLICK HERE for examples.) Even if those posts are a bit premature, this stage of the saga is ending.

To say the journey has had its ups and downs is an understatement. An ankle injury to its star, Daniel Craig. An explosion in June that damaged the exterior of the 007 Stage at Pinewood Studios. More than one tabloid headline referring to a doomed production.

Meanwhile, a team of writers, including Bond newcomers Phoebe Waller-Bridge and Scott Z. Burns, wrestled with the story. A new director to the series, Cary Fukunaga, is following in the footsteps of Terence Young and other directors for the Eon series.

There is, of course, a lot that fans are curious about. What’s the name of the villain played by Rami Malek? To date, there have been no stills of the actor in character. What about a trailer? Who knows at this point. What will new composer Dan Romer bring to the party?

Still, there have been some of the usual moments in the lead up to a new Bond film. A Bond actress proclaiming her character is different than all those other Bond women? Ana de Armas just came through in a feature story.

Next up: Putting the movie together in time for an April 2020 release. By now, Bond films are well known for tight post-production schedules. There will likely be some late nights in the editing bays ahead — if they haven’t started already.

UPDATE (5:40 p.m., New York time): The MI6 James Bond website says filming is scheduled to be actually completed on Friday, Oct. 25. See the tweet below.

 

No Time to Die’s second unit finishes work

No Time to Die teaser poster

No Time to Die’s second unit has completed work on the 25th James Bond film.

A photo by stunt performer Dave Grant marking the occasion was tweeted by @springhousese. The crew is standing in front of a set; those who are particularly spoiler adverse probably shouldn’t click. The photo is starting to spread via social media.

In a separate tweet, the James Bond MI6 website said the second unit finished on the evening of Oct. 18.

The first unit still is working on the film, the website said.

Earlier this month, actress Ana de Armas said on social media she had returned to London to wrap up her work on the film.

Harris: NTTD has ‘massive, massive surprises’

Naomie Harris

Naomie Harris, in an article in the British edition of GQ, says No Time to Die has a lot of surprises.

“It’s a tie-up of Skyfall and Spectre,” she told the publication. “But with massive, massive surprises that even had me like, ‘Oh, wow!’ So I think we’re going to really shock people.”

Understandably, there are no specifics. The movie still is being filmed. Over the weekend, cast member Ana de Armas said on social media she had arrived in London to resume working on the 25th James Bond film.

Still, GQ presented a few details:

–Harris says Eon Productions boss hand-delivered the actress a copy of the script.

No details were cited about which version of the script Harris read. Phoebe Waller-Bridge and Scott Z. Burns did rewrites. Which ever version it was, Harris says she read it in one sitting and was enthused.

–Harris on the James Bond character: “We’re definitely seeing a Bond who’s more in touch with his feelings and more open to falling in love.”

–Harris on how the film treats women characters: “It’s just about moving with the times and recognising that women can no longer be seen as eye candy.”

Harris also commented on subjects other than Bond. You can view the article by CLICKING HERE.