Bond 25 questions: The marketing gears up (again) edition

A slightly tweaked No Time to Die poster

A (not-so-new) 30-second promotional No Time to Die video surfaced online on July 26. So this would seem to be a sign that, once more, the marketing for the 25th James Bond film is starting to gear up.

Naturally, the blog has questions.

Is this a surprise? Not really. If a movie really is coming out for a Sept. 30 release in the U.K. and October elsewhere, it figures it would be starting up around now.

Prior to this week’s video, Bond fans have taken selfies in front of No Time to Die standees at their local theaters. And a tweaked poster emerged recently saying “Only in Theaters October” along with a new MGM font that’s part of a makeover of the company’s Leo the Lion logo.

Is there much new? A 30-second promo doesn’t give you a lot of time. I did see some eagle-eyed analysis by @ShotsBond saying some shots of the DB5 replicas are new. Also, @marketto spotted how a Maserati logo was removed digitally from a henchman’s car compared with previous trailers. (Maserati not being among the car companies involved with the Bond film.)

Is this something to be excited about? Many fans definitely are. But when a movie has been delayed five times (twice related to hiring and then departure of original director Danny Boyle, three times because of COVID-19), there is a natural hesitancy for some. With COVID, there are vaccines but there are also new variants.

Either way, it is something new Bond-related to talk about until the film’s marketing gears up further.

Here’s the video:

Secrets of the Aston Martin DB5 replicas revealed

A replica Aston Martin DB5 rolls off the truck in preparation for Bond 25 filming

Earlier this month, Aston Martin invited writers to have a look at its No Time to Die fleet, including information about the DB5 replicas featured in No Time to Die.

Both Esquire and the PistonHeads website did writeups. Previously, the blog has taken shots from some readers for referring to the DB5s in the movie as replicas. But the articles make clear there are key differences between the replicas Aston Martin made for the film and the original DB5s made in the 1960s.

Why replicas were needed: Bond’s DB5 was going to be involved in a lot of stunt driving. Having actual DB5s, more than a half-century old, perform the task was too risky.

Esquire: “(T)he biggest challenge of all for Aston Martin came when Eon requested no less than 8 dynamic original DB5s capable of extreme stunts, including the Matera chase seen in the trailer, plus another unrevealed sequence… it soon became clear to the Aston team that the original DB5 simply couldn’t handle the demands of such a shoot, when cars need to deliver on cue, again and again. Any mechanical issue would hold up production and given the intensity of the driving, it was far too risky.”

How the replicas vary from the original: They may be hard to spot at a distance, but there are differences.

PistonHeads: The replicas included “roll cages, hydraulic handbrakes and fire extinguishers.”

But that’s not all. Again from PistonHeads: “The radiator grille of the replica comes fractionally further forwards, the bezels around its headlights are different, the silver strips down the front wing vents are fractionally longer and it also has guttering, something the original car is missing. You’ll also notice the windscreen doesn’t quite fit at the edges. From the outside and ten feet away, though, the only obvious difference – visible only from some angles – is the presence of a hefty roll cage in the stunt car.”

Esquire also provided this detail of the manufacturing process of the replica cars. “They (the Aston team) began by laser-scanning an original DB5 which the design team then smoothed off to make it symmetrical (because a 60 year-old hand made car simply isn’t).”

No time to lie: PistonHeads, referring to the DB5 replica, said an Aston representative refused “to say where the powertrain has been donated from.”

Aston Martin might want to consult with star Daniel Craig. (You know, the Daniel Craig who supposedly designed one of your cars.) In June 2019, Craig told Prince Charles the replica has a BMW engine. It begins around the 1:50 mark of this video. He also told the prince how the replica cars have carbon fiber bodies and new suspension components.