Publicist’s book: For 007 completists only

Cover to Jerry Juroe book

Charles “Jerry” Juroe, a veteran movie publicist, met many famous and interesting people over a long career. But that doesn’t mean the telling of those interactions is interesting.

That’s the problem with his book, Bond, the Beatles and My Year With Marilyn. Many names get dropped. Observations are made. And we’re off to the next anecdote. It’s like an extended party conversation rather than a narrative.

Juroe had separate stints working at United Artists (in the 1960s when the 007 series was launched) and later at Eon Productions where he headed the publicity operation for about a decade before retiring in 1990. In between, he also did publicity for The Man With the Golden Gun

That’s supposed to be the selling point for the book.  That’s why he’s holding a gun on the cover. The Beatles get a quick mention in a chapter about United Artists. Marilyn Monroe is the subject of a pre-UA chapter when Juroe did publicity for 1957’s The Prince and the Showgirl.

Among the 007 insights provided: Columbia Pictures messed up by passing on Bond, allowing UA to make the deal. Dana Broccoli made “immense and continuous contribution behind the scenes.” Albert R. Broccoli, “oh-so-steady and ways in control,” was “a perfect match” for Harry Saltzman. UA made a mistake with the first U.S. release of Dr. No but wisely did a quick re-release Juroe liked Christopher Lee, “a thoroughly decent human being and also a world class raconteur.” Roger Moore’s then-wife Luisa was “volatile.”

There’s more, of course. But there’s not a lot of depth.

Of all the anecdotes in the book, one of the most attention grabbing took place years before Juroe’s involvement with Bond.

Juroe worked at Paramount in the 1950s. The publicist writes he was in a limo with William Holden and his wife Brenda Marshall after the actor won his Oscar for Stalag 17. “You didn’t deserve that,” Marshall said. “Holden’s fingers white with rage as his fist tightened around his Oscar,” Juroe writes

It was a revealing moment. But it’s over in a few sentences. We’re off to another Oscar-night anecdote.

For 007 completists, who can’t get enough books about 007 films, the book may be worth the time. Others may or may not find the book worth their while.

Former 007 publicist has book out

Cover to Jerry Juroe book

Charles “Jerry” Juroe, a retired movie publicist who did work on the 007 film series, has a book out.

Bond, the Beatles and My Year with Marilyn is available from McFarland.com.

Here’s the description from the website:

In his remarkable 50-year career, D-Day veteran, international film publicist and executive and production associate Charles “Jerry” Juroe met, knew or worked with almost “anyone who was anyone,” from Cecil B. DeMille and Alfred Hitchcock to Mary Pickford, Marilyn Monroe, Bob Hope, Katherine Hepburn, Brando and the Beatles.

He made his name working on the iconic James Bond films, running publicity and advertising for both United Artists and legendary producers Albert “Cubby” Broccoli and Harry Saltzman’s EON Productions. From Dr. No to GoldenEye, Juroe traveled the globe with Sean Connery, Roger Moore, Timothy Dalton and Pierce Brosnan. His entertaining memoir reads like insider history of Hollywood.

Juroe showed up as an interview subject on several documentaries produced for home video releases of Bond films in the late 1990s.

The book costs $29.95. The Kindle version costs $15.99. Besides McFarland, it can also be ordered through Amazon.com.

UPDATE (9:50 p.m. New York time): Reader @Stringray_travel on Twitter reminds the blog that Juroe was also an interview subject in the documentary Everything or Nothing. Here’s part of it where you can hear and see Juroe: