Why it may be time for Eon to modernize its P.R.

Eon Productions logo

You are making a major action-adventure film. Your star injures himself. What do you do?

If you’re making Mission: Impossible-Fallout, you get ahead of the story. Your writer-director Christopher McQuarrie gives an interview to Empire magazine to explain how things are under control even though star Tom Cruise broke his ankle.

Confirming that Cruise had broken his right ankle, McQuarrie assured Empire that his star remained in good shape, in spite of his injury. “Tom is great,” McQuarrie said. “He’s in very good spirits.”

Meanwhile, if you’re Eon Productions and your star, Daniel Craig, has suffered (apparently) a lesser injury, you stay quiet.

This week, The Sun, Rupert Murdoch’s U.K. tabloid, ran a story about how Craig hurt his ankle during Bond 25 filming. Other outlets summarized The Sun’s story, including Variety.

Throughout all this, there was no word from Eon, which has produced the 007 film series since 1962.

Finally, after about 24 hours, The Sun produced a follow-up story saying Craig’s injury wasn’t that bad and he’ll be back at work in a week or so.

Still, for that 24 hour period, others were dictating the Bond 25 story line to the general public.

The thing is, this is par for the course. Eon has a history of denying things that are true such as Ben Whishaw being cast as Q, Naomie Harris being cast as Moneypenny, John Logan being hired to write Bond 24 and 25 (before things changed), Christoph Waltz being cast as Blofeld and so on and so forth.

For that matter, Eon spun a fairy tale in the 1970s that Roger Moore was always the first choice (rather than Sean Connery) to play Bond. For that matter, in the 1980s, Eon’s principals said with a straight face that Pierce Brosnan had never been signed to play Bond and Timothy Dalton was always its first choice to succeed Roger Moore as 007.

We’re now almost one-fifth into the 21st century. Things change. What worked in the past, doesn’t necessarily work now.

You need a communications strategy where your viewpoint is made clear and plain at all times. If you’re making a movie that costs more than $200 million, you can’t be passive.

Truth be told, a big chunk of the 007 fan base acts as if this is still 1965 and Bond is the biggest thing on the planet. There are times that Eon appears to believe the same thing.

Whatever you believe, you can’t be passive in an age where social media helps shape the perception of your product. For one 24-hour period this week, Bond fans genuinely were wondering what was going on.

With silence from Eon, the notion that Craig suffered an injury serious enough to affect Bond 25 filming began to take hold.

This particular dust-up already is fading. But it still points to the need for a more pro-active public relations approach.

Lea Seydoux will be in Bond 25, Bamigboye says

Lea Seydoux with Daniel Craig in a SPECTRE poster.

Lea Seydoux, the female lead in 2015’s SPECTRE, will be in Bond 25, the Daily Mail’s Baz Bamigboye reported, citing comments from director Cary Fukunaga.

The key excerpt:

Bond star Daniel Craig wanted her back — and so did film-maker Cary Joji Fukunaga, who will be directing his first Bond picture.

Fukunaga told me exclusively that ‘Lea will be returning’; as will regulars Ralph Fiennes, Ben Whishaw and Naomie Harris.

The news undoubtedly will revive speculation that Bond 25’s plot will be similar to the Ian Fleming novels On Her Majesty’s Secret Service and You Only Live Twice.

In the OHMSS novel, Bond marries Tracy, who is killed at the end. The 1969 On Her Majesty’s Secret Service film replicated that. In the You Only Live Twice novel, Bond has fallen apart. He’s about to be fired from the British Secret Service. He’s given a “last chance” mission that puts him on the trail of Blofeld, now in Japan having established a “garden of death” for suicide-inclined Japanese.

SPECTRE (kind-of, sort-of) was a bit of an OHMSS remake. While Seydoux’s character had a different name (Madeline Swann), she was apparently intended as Tracy 2.0. In a Dec. 1, 2014 draft of the script, Bond event tells her at the end, “We have all the time in the world.” The line was cut from the final film.

Bamigboye’s report doesn’t get into such details. The obvious question is whether Christoph Waltz’s Blofeld from SPECTRE will also return.

Bond 25: The post-Waltz (?) edition

So, actor Christoph Waltz says he won’t be in Bond 25 after playing Blofeld in SPECTRE. Naturally the blog has some questions.

Does he mean it? That’s an appropriate question that can’t really be answered right now.

Waltz, after all, repeatedly denied he was playing Blofeld in SPECTRE.

Also, this decade, Naomie Haris denied she was playing Moneypenny in Skyfall. And, of course, it was revealed in the final scene she was. Thus, comments from actors tend to require the appropriate dosage of salt.

If Waltz really is gone, what does it mean? One possibility: “Waltz seems to be saying Blofeld will be back in Bond 25, but with a new actor in the role,” writes Philip Nobile Jr. of Birth.Movies.Death. (He also notes the possibility that Waltz may have been fibbing again.)

Another possibility is Blofeld’s not in Bond 25, that the movie will be a one-off adventure.

Initially, Skyfall was a one-off not directly died to the preceding installment, Quantum of Solace. Skyfall’s villain, Silva (Javier Bardem) was after revenge against Judi Dench’s M.

In the writing stages of SPECTRE, the creative team decided on a creative arc that would tie all of the Daniel Craig films together. Having secured the rights to the Blofeld character, SPECTRE specified that Blofeld was “the author of all your pain” for Bond.

Prior to the Craig films, the 007 series was light on continuity. You had occasional references to previous films but it wasn’t a major priority. That changed when Eon Productions opted to make Quantum a “direct sequel” of 2006’s Casino Royale.

We’ll see. For now, Bond 25 has no director. Whatever work has been done on a story will likely be reworked once a director is on board.

Waltz says he won’t be in Bond 25

Bond 25 unofficial logo 2
Actor Christoph Waltz, who played Blofeld in SPECTRE, said he won’t be returning for Bond 25.

He was interviewed briefly at the Festa del Cinema di Roma and the it was posted on the Facebook page of Talky Movie.

“No,” Waltz replied when asked specifically if he would be in Bond 25. “No, I’m really sad. But that’s the tradition…I would have liked to.”

Potential caveat: Waltz denied he was playing Blofeld more than once before that movie was released in 2015.

Eon Productions and Metro-Goldwyn-Mayer have announced a 2019 release date for Bond 25. But, at the moment, there’s no distributor in place to actually get the film into theaters.

The Archivo 007 website reported this earlier. I spotted because of a post on Twitter by @Bond25Film.

To view the Talky Movie video of Waltz, CLICK HERE.

Caveat Empor: Waltz supposedly signed for 2 more Bonds

Christoph Waltz in SPECTRE

Christoph Waltz in SPECTRE

Two days into the New Year, we have the first British tabloid report about the future of 007 films: that Christoph Waltz has signed on for two more Bond films but will only do it if Daniel Craig returns as 007.

This comes via THE MIRROR, which in turn is rewriting another tabloid, The Daily Star. But the story doesn’t appear to be ON THE STAR’S WEBSITE.

Here’s an excerpt from the Mirror’s summary of The Daily Star.

“Christoph could make a brilliant ongoing man for Bond to battle like in the old days,” a source told the Daily Star.

“But the important clincher of it is that Blofeld can only work with Daniel back in the role to keep continuity.”

Up front, it should be noted that while the British tabloids have an often-deserved reputation for being trashy and cutting corners ethically, they’re often right about what they report about developments in 007 land. At least they’re often enough times it’s not just chance.

Example: THE MAIL ON SUNDAY reported in November 2014 that Waltz was playing Blofeld in SPECTRE. The publication was proven correct despite various denials by Waltz LIKE THIS ONE, and THIS ONE.

At the same time, there’s an element of P.R. in this latest report, as if the source involved is part of the public relations machinery.

A Bond source said: “Daniel has been a huge success as 007 and is loved by fans so he isn’t going anywhere yet.

“The directors know they would be daft to replace him at a stage where he is so popular. It’s almost certain he will do one more outing as Bond.

And with the potential for Judi Dench to return in flashback form as M, the storyline for Daniel Craig as Bond appears far from over.

The timing of this report also is a little interesting. Metro-Goldwyn-Mayer, which co-owns the 007 franchise, is negotiating with studios interested in releasing and co-financing 007 films. Sony Pictures’ contract expired with SPECTRE.

Michael G. Wilson, co-boss of Eon Productions, which makes the Bond movies said last fall he expects Craig to return but that the actor isn’t signed for future installments.

SPECTRE’s Oscar campaign gets underway

SPECTRE LOGO

Sony Pictures has kicked off its campaign for promoting SPECTRE for Oscars.

If you CLICK HERE, you’ll see a Sony website aimed at members of the Motion Picture Academy of Arts and Scientists who nominate and vote on the Oscars.

Sony’s website lists “for your consideration” basically all the major SPECTRE cast and crew members. Among them: Daniel Craig for Best Actor; Christoph Waltz, Ben Whishaw, Ralph Fiennes, Dave Bautista and Andrew Scott for Best Supporting Actor; and Lea Seydoux, Naomie Harris and Monica Bellucci for Best Supporting Actress.

One change of note, compared with Skyfall’s Oscar campaign. Here, Sony suggests SPECTRE’s scribes of John Logan, Neal Purvis, Robert Wade and Jez Butterworth as worth of “Best Original Screenplay” consideration.

Three years ago, Logan, Purvis and Wade were promoted for “Best Adapted Screenplay” for Skyfall.

Skyfall ended up with five nominations, the most for any Bond film. It won two, including Best Song.

Sony’s contract to distribute Bond movies for Metro-Goldwyn-Mayer expires with SPECTRE. MGM will either reach a new agreement with Sony or sign with another studio.

A shout out to “Gustav Graves” on the message board of the MI6 James Bond website for pointing out the website.

Our final SPECTRE accuracy checklist

SPECTRE promotional art

SPECTRE promotional art

SPECTRE has been out since Oct. 26, so we decided to do one final checklist of the accuracy of various reports about the 24th James Bond film.

Naomie Harris’ Moneypenny would be “more of a sidekick” as reported by Baz Bamigboye in the Daily Mail in September 2013.

The scribe wrote that, “Director Sam Mendes, Craig, and producers Barbara Broccoli and Michael G. Wilson are all big fans of Naomie’s and don’t want her to be too desk-bound, as other Moneypennys have been.”

In the climax of the movie, Moneypenny, M (Ralph Fiennes) and Tanner (Rory Kinnear) do assist Bond and at personal risk. Sidekick is too strong a word, but Harris certainly wasn’t desk-bound. Check.

Christoph Waltz would play Blofeld.  The Mail on Sunday, a sister publication to the Daily Mail, REPORTED LATER IN NOVEMBER 2014 that Waltz would play Ernst Stavro Blofeld in the new movie but be announced as portraying “an unknown character called Franz Oberhauser, son of the late Hans Oberhauser, a ski instructor who acted as a father figure to Bond.”

Waltz denied it. But it was true. Check.

–Neal Purvis and Robert Wade, not originally part of the crew, were brought back as writers. The Daily Mail’s Bamigboye reported that in JUNE 2014. It was confirmed in December 2014, at a media event where the title of the movie was disclosed. Check.

–David Bautista would play the movie’s henchman: First reported in LATINO REVIEW in October 2014. Check.

–Hoyte van Hoytema would be the director of photography: This was reported on the evening of Sept. 16, 2014, ON THE HITFIX WEBSITE and the morning of Sept. 17, 2014 at JAMES BOND MAGASINET, a Norwegian 007 publication. Check.

–Hilary Swank would be in the cast: The Independent, IN A NOVEMBER 2014 STORY</a>, said, “Recently, the web has spawned wild rumours that she will be the next Bond girl, starring opposite Daniel Craig in the forthcoming Sam Mendes-directed 007 film.”  Didn’t happen.

–Monica Bellucci would be in the cast: The possibility was mentioned in passing  IN A DEC. 2, 2014 POST ON THE DEADLINE HOLLYWOOD WEBSITE</a>. Bellucci’s participation in the movie was announced two days later. Check.

For earlier examples, CLICK HERE for a Dec. 5, 2014 post on this blog.