It’s a weird time to be a James Bond fan.
A typical social media day for a 007 fan consists of the following:
–The latest speculation who will be the next James Bond, whether it be (in alphabetical order) Henry Cavill, Idris Elba, Michael Fassbender, Tom Hardy, Tom Hiddleston, Aidan Turner and who knows who else.
This gets repackaged in various ways. When the various actors are out promoting their latest movie or television shows, they get asked about Bond and that becomes the story instead. Or, to attract clicks, an outlet will write about why some possible Bonds shouldn’t get the role. Or, British bookies adjust their odds for the next 007 and stories get generated.
Whatever. It’s not real news.
–A notification that today is either the anniversary of a birth date of a Bond actor or crew member or the annivesary of the death of a Bond actor or crew member.
–An obituary of a Bond actor or crew member, such as the passing of four-time 007 director Guy Hamilton.
There’s an odd effect to all this. For the serious fan, one can’t excited about the future Bond actor speculation. At this point, we don’t even know there’s a vacancy. Yeah, Daniel Craig talked in some interviews like he was ready to go but nobody *really knows*. And none of the speculative stories has any *actual information.*
Meanwhile, the barrage of the latter two social media postings (anniversaries and obituaries) keep pushing fans to look backward, rather than forward. It’s like “Throwback Thursday” every day.
The obituaries are important, because they recognize the accomplishments of those who can no longer speak for themselves. The anniversaries have their place but in the absence of actual news, they get more attention than they should.
In terms of Bond 25, we probably won’t get any real news until Metro-Goldwyn-Mayer either signs a new contract with Sony Pictures or selects a new studio to release the next 007 film. Afterall, you can’t have a release date until there’s a studio to release it. And MGM doesn’t have the resources to do so by itself.
So, for now, Bond fans are in for a form of limbo. The future is foggy while what little hard information is out there pulls attention backward instead of forward.