Elon Musk and Blofeld, the sequel

Elon Musk photo on Twitter.

Elon Musk, the CEO of Tesla Motors and SpaceX, really, really likes to compare himself to Ernst Stavro Blofeld, James Bond’s arch enemy.

This week, SpaceX had a much-publicized launch. It didn’t go as planned. Here’s an excerpt from CNN’S WEBSITE:

(CNN)—SpaceX on Tuesday launched a two-stage Falcon 9 rocket carrying an uncrewed cargo spacecraft called Dragon on a flight from Cape Canaveral, Florida, to the International Space Station.

That was the easy part. In a difficult bid to land a rocket stage on a floating barge for the first time, the private space exploration company was unsuccessful.

Musk, whose photo on Twitter evokes Blofeld as well as Dr. Evil from the Austin Powers movies, had been more optimistic about the outcome. And, in doing so, *again* evoked Blofeld, specifically as depicted in You Only Live Twice:

If this works, I'm treating myself to a volcano lair. It's time.

— Elon Musk (@elonmusk) April 15, 2015

Musk was less jovial after the landing failure.

Droneship is fine. No hull breach and repairs are minor. Impact overpressure is closer to a fast fire than an explosion.

— Elon Musk (@elonmusk) April 15, 2015

Elon Musk evokes Blofeld (and Dr. Evil) on Twitter

Elon Musk photo on Twitter on April 30.

Elon Musk, the electric-car and rocket magnate, is having a little fun on Twitter. The photo for his Twitter feed features a photo that evokes Ernst Stavro Blofeld from the early James Bond movies — or Dr. Evil from the Austin Powers films, depending your preference. No telling how long it has been there.

In the photo, Musk (or perhaps a double, who knows?) is holding a toy white cat. He also is crooking his pinkie finger like Dr. Evil.

Musk has an affinity for Bond. The billionaire was identified in 2013 as the successful bidder for Wet Nellie, the submarine car from The Spy Who Loved Me.

Meanwhile, this is Musk’s most recent Twitter posting teasing some new venture:

Major new Tesla product line — not a car — will be unveiled at our Hawthorne Design Studio on Thurs 8pm, April 30

— Elon Musk (@elonmusk) March 30, 2015