Before you get too excited about bookies and 007…

Colin Salmon: at one point in 2005 he was a 13-4 favorite

Colin Salmon: at one point in 2005 he was a 13-4 favorite

For the past few months, many stories have been generated by the changing odds from bookies about who the next James Bond will be.

The problem: Their track record wasn’t so great last time, after Pierce Brosnan’s license to thrill wasn’t renewed by Eon Productions co-bosses Barbara Broccoli and Michael G. Wilson.

The BBC, on Jan. 18, 2005, posted a story saying that U.K. bookmakers Ladbrokes and William Hill had installed Hugh Jackman as a 2-1 favorite.

Other contenders at that time, according to the BBC: Ewan McGregor (7-2 at William Hill), Colin Ferrell (7-2 at Ladbrokes), Clive Owen (4-1 at William Hill) and Chris Feeney (4-1 at Ladbrokes).

Two months later, The Atlantic’s website delved into the subject, using SportsInterAction.com as its main source. The favorite was actually a familiar face, Colin Salmon, who appeared as aide to M in three 007 films with Pierce Brosnan.

Ewan McGregor was the favorite until an Internet rumor sparked fervent betting that Colin Salmon, Brosnan’s costar in Die Another Day, would be cast as the first black Bond.

As a result, Salmon’s odds were put at 13-4. Other high ranking favorites included Ewan McGregor at 4-1, Christian Bale at 9-2, Colin Ferrell at 9-1, Orlando Bloom at 11-1 and Jude Law at 11-1.

Of course, the part went to Daniel Craig, whose casting for Casino Royale was announced in October of that year.

We’ll say this again: Bookies don’t know what’s going to happen. Their odds are based on the activity of bettors, who don’t know know what’s going to happen.

Having said that, there is an amusing passage in the BBC story near the end.

The betting for the next Bond comes amidst a reported power struggle between the Broccoli family – who produce the films – and studio MGM.

“Who takes on the role could well depend on who comes out top in the power struggle behind the scenes,” said the Ladbrokes spokesman.

“If the Broccoli family win we could well see an unknown actor, while if the money men have their way we could see a top star in the role.”

Still, when it comes to the wisdom of bookies, caveat emptor.

A sampling of mirth and merriment with 007 on Google

Image for the official James Bond feed on Twitter

Image for the official James Bond feed on Twitter

One of the habits this blog has is typing “news about James Bond” into Google to make sure we haven’t missed anything. Of late, there’s nothing to *really miss* but that doesn’t stop stories from being cranked out.

On Friday afternoon, for example, there are a number of stories about a number of actors who don’t know very much about the future of the 007 franchise. Here’s a sampling of the mirth and merriment. We don’t actually encourage to click on the links but for those who can’t help themselves, you can check these items out further.

Naomie Harris in the dark about James Bond (XPOSE.ie): The actress, who played Moneypenny in Skyfall and SPECTRE, doesn’t know if Daniel Craig is going to return to the 007 role or not. Turns out the story is actually a summary of The Evening Standard. But it rocketed to the top of our Google search anyway.

Damian Lewis has heard nothing about James Bond role (Guelph Mercury Tribune): The actor, 44, “had no contact with anyone about the possibility of him taking on the role of James Bond.” Once upon a time, that would have meant no story. Oh well…

Has Tom Hiddleston ruled himself out of playing James Bond (Metro): Of course, you’d think someone would actually have to make you an offer first, or even inquired about your availability. Metro’s story is a summary of a talk show appearance but declares Hiddleston has “practically ruled himself out.” Metro calls this, “Tragic.”

Ewan McGregor doesn’t understand why an actor would want to play James Bond (Metro again): The headline pretty says it all.

There were  7.42 million items in all in the search.

 

Bookies already taking bets on Craig’s replacement as 007

You can’t keep a good bookie down. An excerpt from the Digital Spy Web site:

William Hill has started to take bets on Daniel Craig’s James Bond replacement following news that the 23rd 007 movie has been postponed indefinitely.

So naturally, bookies are taking bets on potential replacements for Craig as James Bond:

Bookmakers William Hill have installed Avatar’s Sam Worthington as the 5/2 favorite to land the role, with Will Smith and Christian Bale both 7/1 to be the next actor to portray the secret agent. Ewan McGregor (25/1), Jude Law, Robert Pattinson (both 33/1) and Tom Cruise (50/1) also have odds listed.

To view the entire post, just CLICK HERE.