Aston Martin unveils its F-1 team

Aston Martin introduced its Formula One team today. Aston has been an engine supplier for the global racing series. Now an F-1 team has been rebranded with the Aston name.

Aston is known as James Bond’s preferred ride, starting with 1964’s Goldfinger. In real life, the company has had its struggles. The F-1 initiative is important to the U.K.-based maker of expensive sports cars.

Aston had a livestream about F-1. (Hopefully that link will go to a replay later.) Gemma Arterton, who played Strawberry Fields in Quantum of Solace, acted as host. Meanwhile, here’s a promotional video:

UPDATE: Aston Martin also released a video of Daniel Craig singing the praises of Aston.