Heineken evokes 007 in promotional video

UPDATE II (Sept. 21): Reader Frank Coronado traces the source music back further, to a piece called “The Hellraisers” composed by Syd Dale. See his comment below.

UPDATE: Reader Scott Hand pointed out that part of the music from this video was originally produced for the 1967 Spider-Man cartoon that aired on ABC.

ORIGINAL POST: Heineken — or Heineken (R) as the European beer brand prefers to be listed as — has posted a promotional video with Daniel Craig.

The MI 6 James Bond website posted about this earlier. The promotional video has a number of 007 memes, including the late actor Herve Villechaize (who played secondary villain Nick Nack in 1974’s The Man With The Golden Gun) showing up through CGI magic. There’s a reference to Oddjob’s deadly hat as well.

Presumably, this video is part of a SPECTRE promotion, a way to defer the $300 million-plus production cost of the 24th James Bond movie.

You can view the video below: