Aston Martin to be in Bond 25, CEO says

Daniel Craig and Aston Martin DB5 in a Skyfall publicity sill

Aston Martin will be involved with Bond 25, the company’s CEO told CNN.

The executive, Andy Palmer, apparently was interviewed for the world feed of the news network. The CNN interviewer, Anna Stewart, posted an excerpt on her Instagram account.

“I can confirm that Aston Martin will be collaborating in the next chapter of Bond,” Palmer said in the video excerpt. “So take read from that what you will.”

There have been stories, including one in the Financial Times, that an executive of Lotus, Phil Popham, said he’d like to see his company reunite with 007.

Lotus figured in The Spy Who Loved Me (1977), where the car supposedly converted into a submarine, and For Your Eyes Only (1981). Aston’s history with the 007 film series goes back to 1964’s Goldfinger.

Aston Martin became a publicly traded company this week.

“The share price fall on Wednesday left the 105-year-old firm, James Bond’s favourite car marque, with a market value of just above £4bn, sharply lower than its initial hopes for a price tag of over £5bn,” according to a story in The Guardian.

Two companies that provided 007 rides facing tough times


Two automakers that provided James Bond his ride at various times are facing tough times.

Earlier this month, Saab Automobile of Sweden of Sweden filed for bankruptcy and may be broken up. Author John Gardner depicted Bond using a Saab when he began his run of continuation novels in 1981 with Licence Renewed.

Meanwhile, Lotus may be put up for sale after 15 years of unprofitable ownership by Malaysia’s Proton Holdings. Lotus appeared in two 007 films, most famously in 1977’s The Spy Who Loved Me, when a Lotus converted into a submarine car. Lotus also appeared in 1981’s For Your Eyes Only, including one depicted as exploding when a thug (Bond stunt arranger Bob Simmons) tried to break into it.