Bond 25 questions: The marketing gears up (again) edition

A slightly tweaked No Time to Die poster

A (not-so-new) 30-second promotional No Time to Die video surfaced online on July 26. So this would seem to be a sign that, once more, the marketing for the 25th James Bond film is starting to gear up.

Naturally, the blog has questions.

Is this a surprise? Not really. If a movie really is coming out for a Sept. 30 release in the U.K. and October elsewhere, it figures it would be starting up around now.

Prior to this week’s video, Bond fans have taken selfies in front of No Time to Die standees at their local theaters. And a tweaked poster emerged recently saying “Only in Theaters October” along with a new MGM font that’s part of a makeover of the company’s Leo the Lion logo.

Is there much new? A 30-second promo doesn’t give you a lot of time. I did see some eagle-eyed analysis by @ShotsBond saying some shots of the DB5 replicas are new. Also, @marketto spotted how a Maserati logo was removed digitally from a henchman’s car compared with previous trailers. (Maserati not being among the car companies involved with the Bond film.)

Is this something to be excited about? Many fans definitely are. But when a movie has been delayed five times (twice related to hiring and then departure of original director Danny Boyle, three times because of COVID-19), there is a natural hesitancy for some. With COVID, there are vaccines but there are also new variants.

Either way, it is something new Bond-related to talk about until the film’s marketing gears up further.

Here’s the video: