Why it may be time for Eon to modernize its P.R.

Eon Productions logo

You are making a major action-adventure film. Your star injures himself. What do you do?

If you’re making Mission: Impossible-Fallout, you get ahead of the story. Your writer-director Christopher McQuarrie gives an interview to Empire magazine to explain how things are under control even though star Tom Cruise broke his ankle.

Confirming that Cruise had broken his right ankle, McQuarrie assured Empire that his star remained in good shape, in spite of his injury. “Tom is great,” McQuarrie said. “He’s in very good spirits.”

Meanwhile, if you’re Eon Productions and your star, Daniel Craig, has suffered (apparently) a lesser injury, you stay quiet.

This week, The Sun, Rupert Murdoch’s U.K. tabloid, ran a story about how Craig hurt his ankle during Bond 25 filming. Other outlets summarized The Sun’s story, including Variety.

Throughout all this, there was no word from Eon, which has produced the 007 film series since 1962.

Finally, after about 24 hours, The Sun produced a follow-up story saying Craig’s injury wasn’t that bad and he’ll be back at work in a week or so.

Still, for that 24 hour period, others were dictating the Bond 25 story line to the general public.

The thing is, this is par for the course. Eon has a history of denying things that are true such as Ben Whishaw being cast as Q, Naomie Harris being cast as Moneypenny, John Logan being hired to write Bond 24 and 25 (before things changed), Christoph Waltz being cast as Blofeld and so on and so forth.

For that matter, Eon spun a fairy tale in the 1970s that Roger Moore was always the first choice (rather than Sean Connery) to play Bond. For that matter, in the 1980s, Eon’s principals said with a straight face that Pierce Brosnan had never been signed to play Bond and Timothy Dalton was always its first choice to succeed Roger Moore as 007.

We’re now almost one-fifth into the 21st century. Things change. What worked in the past, doesn’t necessarily work now.

You need a communications strategy where your viewpoint is made clear and plain at all times. If you’re making a movie that costs more than $200 million, you can’t be passive.

Truth be told, a big chunk of the 007 fan base acts as if this is still 1965 and Bond is the biggest thing on the planet. There are times that Eon appears to believe the same thing.

Whatever you believe, you can’t be passive in an age where social media helps shape the perception of your product. For one 24-hour period this week, Bond fans genuinely were wondering what was going on.

With silence from Eon, the notion that Craig suffered an injury serious enough to affect Bond 25 filming began to take hold.

This particular dust-up already is fading. But it still points to the need for a more pro-active public relations approach.

MI6 Confidential looks at Diamonds Are Forever

Diamonds Are Forever poster

The new issue of MI6 Confidential takes a look at the actors who played “the henchman and heavies” in 1971’s Diamonds Are Forever.

The publication includes one article about Bruce Glover, 86, and Putter Smith, 77, who played killers Mr. Wint and Mr. Kidd in the seventh 007 film produced by Eon Productions.

Issue 47 also contains a separate feature about veteran character Sid Haig who had a small role in the film. (“I got a brudda” or “brotha” depending on how one cares to spell it.)

The issue also has a non-Bond article about director Christopher McQuarrie, who has directed the past two Mission: Impossible films.

For more information, CLICK HERE. The cost is 7 British pounds, $9.50 or 8.50 euros.

Bond 25 questions: Craig’s new movie edition

Time to hit the panic button yet?

So Daniel Craig has a new movie before Bond 25. A movie that will be filming the month before Bond 25’s scheduled start of production.

You know the drill. The blog, as usual, has some questions.

What are the chances of a delay in starting Bond 25 production? Given your leading man is starring in a mystery movie titled Knives Out, probably 90 percent or better.

If Knives Out were a TV movie, Craig could probably squeeze it in before Bond 25’s scheduled start date of Dec. 3. But, by all accounts, it’s a theatrical film. It may be a modest production, but it doesn’t seem likely Craig could complete Knives Out before Dec. 3.

What are the chances this pushes back Bond 25’s fall 2019 release date? That’s an entirely different question, at least for now.

Mission: Impossible-Fallout still met its July release date despite star Tom Cruise breaking an ankle. The production schedule was changed and the crew was kept on the payroll (so they wouldn’t take other jobs while Cruise recovered). The Christopher McQuarrie-directed movie was still doing work until virtually the last minute. But it still met the release date. That’s a lot of off-screen drama.

However, Bond 25 doesn’t have a director at the moment, much less a McQuarrie. Until it acquires one (after Danny Boyle resigned from the project last month), it’s difficult to say what will happen with the release date. It’s a Mr. Obvious observation, but until you have a director, you don’t have a movie.

So what is Daniel Craig thinking? The fact he accepted another movie suggests there’s no way he thinks Bond 25 will be ready to go by Dec. 3. But the blog doesn’t have a mind reading machine. Also, there’s no telling what the state of Bond 25’s script is after scribe John Hodge followed Boyle out the door.

What’s your verdict? No sense hitting the panic button yet. At the same time, if you’re wearing rose-colored glasses, you should take them off.

Henry Cavil oddities ahead of Mission: Impossible-Fallout

Henry Cavill in 2013, during filming of The Man From U.N.C.L.E.

Mission: Impossible-Fallout is about to reach theaters. There are a number of oddities concerning the movie’s co-star, Henry Cavill, during the publicity build-up.

Unasked questions: No entertainment reporter (as far as the blog can tell) has asked Cavill an obvious question. The previous Mission: Impossible movie (Mission: Impossible Rogue Nation) helped cause one of your previous movies, The Man From U.N.C.L.E., to crash at the box office. Do you find it ironic you worked on the next M:I film?

2015’s Rogue Nation originally was due to come out at Christmas 2015. But Paramount moved the fifth M:I film up five months to get out of the way of Star Wars: The Force Awakens.

As a result, Rogue Nation came out just two weeks before Cavill’s U.N.C.L.E. film. In the U.S., U.N.C.L.E. was No. 3 in its opening weekend, behind Straight Outta Compton and Rogue Nation (in its third weekend of release). The U.S. market didn’t appear interested in two spy movies the same weekend and Tom Cruise & Co. were still going strong.

It might be interesting to hear Cavill reflect on that. But it hasn’t occurred to interviewers.

But, hey, questions about Cavill playing James Bond! At least that appears to be the take Yahoo Movies UK took IN THIS STORY.

Of course, Cavill (in his early 20s) did a screen test for the role for Casino Royale before Daniel Craig (with the significant support of Eon Productions boss Barbara Broccoli) got the part. Since then, Cavill-Bond has been a case of “don’t call us, we’ll call you.”

And, after all, Craig is doing Bond 25, which doesn’t even start filming until December and won’t be out until fall 2019.

Cavill’s less-than-surprising answer: “I would love to do it of course. I think Bond would be a really fun role. It’s British, it’s cool. I think that now that I have my Mission: Impossible badge we can do real stunts and really amp it up as well…I don’t get to play a Brit very often. So yes, I would love the opportunity and if they were to ask I would say ‘yes.’”

What about an U.N.C.L.E. sequel? The 2015 U.N.C.L.E. film gets more critical love now than it did when it came out. But there have been absolutely no signs there is any real movement toward a sequel. A screenplay may have been written. But Hollywood is littered with scripts that were never filmed.

Still, that doesn’t stop the questions. Again, from the Yahoo Movies UK story:

“I don’t know when or if it will happen, I had enormous fun making that movie and it would be enormous fun playing Napoleon Solo again but I’m not too sure when that would be.”

Whatever, big guy.

Spy fans engage in throwing bricks from glass houses

Mission: Impossible-Fallout poster

Late next week, Mission: Impossible-Fallout reaches theaters. Some 007 fans aren’t happy, feeling the movie is, well, a ripoff.

Specifically, based on trailers, there are at least two segments of M:I-Fallout that seem “inspired” from previous Bond films:

–A villain appears to make an escape similar to the way Franz Sanchez did in Licence to Kill (1989).

–Tom Cruise’s Ethan Hunt makes a HALO (high altitude, low-opening) parachute jump, similar to how B.J. Worth did one doubling for Pierce Brosnan’s James Bond in Tomorrow Never Dies (1997).

The resemblances are undeniable. In fact, the current Hawaii Five-0 series did an “homage” to the Licence to Kill sequence at the start of its third season in 2012. So Mission: Impossible-Fallout doing it wouldn’t be the first time.

On the other hand, memories may be short. So the following should be noted.

–Live And Let Die (1973) when it was released was seen as inspired by “blaxploitation” movies of the early 1970s. While Ian Fleming’s 1954 novel featured a black villain, the movie utilized a few characters but dispensed with the book’s main plot.

–The Man With the Golden Gun (1974) was seen as 007’s answer to Kung Fu movies of the 1970s. Fleming’s 1965 novel of the same name was mostly set in Jamaica and didn’t have any Kung Fu.

–Moonraker (1979) was seen as 007’s answer to Star Wars and Close Encounters of the Third Kind. Fleming’s 1955 novel concerned a rocket but no space travel was involved.

–Casino Royale (2006) and Quantum of Solace (2008) were said to be influenced by the Jason Bourne movies that were popular at the start of this century.

Javier Bardem’s Silva in a Joker-like moment in Skyfall

–Skyfall (2012) was inspired by Christopher Nolan’s The Dark Knight. Director Sam Mendes even said so. Javier Bardem’s Silva definitely seemed influenced by Heath Ledger’s Joker.

If fans want to accuse another franchise of copying, it can be a matter of throwing bricks from a glass house.

Filmmakers do this sort of thing all the time. Directors channel their inner-Alfred Hitchcock (or Stanley Kubrick, or whoever) all the time.

Christopher Nolan, who helmed The Dark Knight, channeled 007 films in his Batman trilogy. Example: Lucius Fox (Morgan Freeman) giving Bruce Wayne (Christian Bale) gadgets more than slightly resembled Bond-Q scenes from earlier 007 films.

Chances are, if you see a shot or sequence that reminds you of a famous movie sequence, chances are it’s not a coincidence.

The key difference is what does the director do with it? Does it work? Does it contribute to an entertaining film?

In the case of The Dark Knight, whatever you might think of it, Nolan delivered a memorable movie. With Skyfall, whatever was “borrowed” from Nolan, audiences found it an interesting take on a Bond film.

I can’t judge Mission: Impossible-Fallout. I haven’t seen it, other than the trailers.

The question is where M:I-Fallout writer-director Christopher McQuarrie and his star, Tom Cruise, have delivered a good movie. “Borrowing” happens all the time in film. We’ll see soon.

M:I-Fallout gets some love from critics

A clapperboard from Mission: Impossible-Fallout

Mission: Impossible-Fallout is getting some positive reviews two weeks ahead of its release.

The sixth M:I film starring Tom Cruise and released by Paramount is due out the last weekend of this month.

It was a hectic production, which included Cruise breaking his ankle during a stunt. But the early reviews are mostly complimentary.

Here are some non-spoiler excerpts:

ROBERT ABELE, THE WRAP: “In the shootout phase of international action franchise competition, then, “Mission: Impossible — Fallout” has decidedly zinged one past all caped defenders with a rousing, silly-serious, old-fashioned humdinger that could make a whole audience of veteran action stars nod slowly, wide-eyed, and say, “I remember those days, but I never worked that hard.”

RAFER GUZMAN, NEWSDAY: “Yet here is Cruise, 56, performing some of the most impressive feats of derring-do ever captured on screen….Writer-director Christopher McQuarrie, on his second “M:I” film, keeps this elaborate machine purring like a luxury sedan with only the occasional misfire. The plot gets so tangled in mental chess and double deceits that the characters often sound like internet conspiracy theorists (“Don’t you see? This is the trap!”).”

TODD MCCARTHY, THE HOLLYWOOD REPORTER: “The plot may be as indecipherable as The Big Sleep, but the action is insane in this sixth installment of Mission: Impossible. Loaded with extended sequences that show Tom Cruise doing what look like real — and really dangerous — stunts all over central Paris and London…writer-director Christopher McQuarrie’s second outing on the series tops what he did with Cruise three years ago with Mission: Impossible — Rogue Nation.”

PETER DEBRUGE, VARIETY: “(Tom Cruise character Ethan) Hunt himself has acquired a gravitas along the way that distinguishes the series from its most obvious inspiration, the James Bond movies of the 1960s, back when Sean Connery was that franchise’s first and only star. Now playing to an audience who’s forgotten (if it ever realized) that these films were inspired by a knockoff TV series from the same era, “Mission: Impossible — Fallout” isn’t just another stunt-driven save-the-world bonanza.”

KEITH UHLICH, SLANT MAGAZINE: ” It would help if there was a single character worth caring about…The real fallout here is that everyone’s a zero.”

M:I-Fallout director fields fan questions

A clapperboard from Mission: Impossible-Fallut

Christopher McQuarrie, the writer-director of Mission: Impossible-Fallout, has spent the past few days answering questions from fans on Twitter.

The movie, due out on in late July, was a difficult production, including star-producer breaking an ankle.

Still, McQuarrie often takes to social media do discuss current projects. Some of his answers are jokes (at least they appear to be jokes).

Here’s a look at some of questions with McQuarrie’s answers.

Did Tom Cruise have to use a stunt double after breaking his ankle during a stunt?

McQuarrie: “No. There is not a single shot in Fallout where Tom uses a double.

Does he do his own OTS shots?

McQuarrie: “And inserts. If you see Ethan’s foot in a brake pedal, it’s Tom.”

Who is your favorite super hero?

McQuarrie: “El Kabong.”

Will you and Tom record another audio commentary for the Blu Ray release of MI6?

McQuarrie: “Count on it.”