007 movies listed by number of tickets sold, 1995-present

Skyfall teaser poster

Skyfall teaser poster

The BOX OFFICE MOJO website has tools that let you look beyond unadjusted movie box office. You can also, for example, get a listing (for the U.S. and Canada, at least) of the estimated number of tickets sold.

There are various formulas for adjusting box office figures for inflation. But tickets sold is basic. So we decided to take a look back at the number of tickets sold for the eight 007 films of the past 20 years. Home video was firmly established, as opposed to the early years of the Bond series, where it didn’t exist and movies could get re-released.

Using this measure, 2012’s Skyfall, by far, sold the most tickets among 007 films in the region. After that, there’s less difference that the unadjusted box office figures might suggest.

What follows is each movie’s total U.S.-Canada tickets sold, with the number in parenthesis the number for its opening weekend. The average ticket price for each year is also listed. The total figure for SPECTRE is through Nov. 23.

GoldenEye (1995): 24,403,900 (6,024,100); average ticket price, $4.35

Tomorrow Never Dies (1997): 26,911,200 (5,477,800); average ticket price, $4.59

The World Is Not Enough (1999): 24,853,800 (6,991,900); average ticket price, $5.08

Die Another Day (2002): 27,584,000 (8,101,900); average ticket price, $5.81

Casino Royale (2006): 25,428,700 (6,234,100); average ticket price, $6.55

Quantum of Solace (2008): 23,449,600 (9,405,100); average ticket price, $7.18

Skyfall (2012): 37,842,000 (10,977,000); average ticket price, $7.96

SPECTRE (2015): 18,085,500, through Nov. 23, (8,176,900); average ticket price, $8.34

UPDATE: Out of curiosity, we went back to the earliest days of the series. Remember, these movies had re-releases, in some cases several re-releases. But in the cases of Goldfinger and Thunderball, you get an idea that Bond was a *very* big thing in the U.S. in the mid-1960s. Also, there was a big decline, relatively speaking, when You Only Live Twice came out. At the same time, Twice sold almost as many tickets in the U.S. and Canada as Skyfall did. Anyway, here’s a sampling:

Thunderball (1965): 74,800,000 (no opening weekend figure available)

Goldfinger (1964): 66,300,000

You Only Live Twice (1967): 35,904,000

On Her Majesty’s Secret Service (1969): 16,038,400

Diamonds Are Forever (1971): 26,557,300

Live And Let Die (1973): 19,987,500

Moonraker (1979): 28,011,200 (2,832,000 opening weekend)

Octopussy (1983): 21,553,500 (2,826,200)

Licence to Kill (1989): 8,732, 200 (2,210,300)

UPDATE II: To give that Thunderball figure some perspective, the top box office movie in the U.S. and Canada so far this year has been Jurassic World. It sold about 79 million tickets, according to Box Office Mojo. While comparisons that far apart are dicey, it’s fair to say Thunderball was in the same general league in its day. But before Bond fans brag too much, The Sound of Music (released the same year as Thunderball and also re-released several times), sold more than 142 million tickets.

Thunderball poster sells for $13,145

Thunderball British quad that was auctioned Saturday

Thunderball British quad that was auctioned Saturday

A 1965 Thunderball poster was sold for $13,145 on Saturday, including a buyer’s premium, as part of an auction of James Bond film posters and lobby cards by Heritage Auctions.

The Thunderball poster was a British quad, put up for sale by collector Gary J. Firuta, who earlier this month sold off his collection of first-edition James Bond novels.

Here’s part of the description of the Thunderball poster by Heritage:

This extremely rare and highly sought country of origin British quad will surely be the highlight of all Bond fans’ attentions. Ian Fleming’s agent 007 is at his most spectacular, with Sean Connery in his fourth, and some say best, outing as Bond. As seen on this advance quad, the non stop action takes place in the air, on the land, and in the sea. Only a small number of copies still exist left uncut and this is the only poster from this film to use the artwork featured on the lower right side by Robert McGinnis and Frank McCarthy.

Another highlight of the sale was a Goldfinger “Style B” British quad that went for $10,157.50, including the buyer’s premium. This version had “more conservative artwork for the film was produced primarily for Ireland,” according to the Heritage description. It was also put up for sale by Firuta.

Prices varied widely and 1970s posters put up for sale by Firuta fetched less. A version of The Man With The Golden Gun‘s poster that included Bond villains from previous films went for $1,971.75. A British quad of Moonraker, which also plugged Seiko watches, sold for $406.30. A British quad for The Spy Who Loved Me, that also plugged Seiko, sold for $370.45.

007 screenwriter Christopher Wood dies

The Spy Who Loved Me poster

The Spy Who Loved Me poster

Christopher Wood, screenwriter on two big James Bond films of the 1970s, has died, Roger Moore said on Twitter.

Wood, 79, was brought on to write 1977’s The Spy Who Loved Me by the movie’s director, Lewis Gilbert. He came aboard after various scribes — Richard Maibaum, Stirling Silliphant, Cary Bates and others — had tried their hand at a story for the 10th 007 film.

Wood ended up sharing the screenplay credit with Maibaum, while Tom Mankiewicz did some uncredited rewrites.

Spy was a major test for producer Albert R. Broccoli. It was his first Bond film as solo producer after Harry Saltzman sold off his interest to United Artists. Also, The Man With the Golden Gun had underperformed at the box office.

A lot was riding on Spy and the escapist, extravagant film delivered, becoming a big hit in the summer of 1977.

Wood was brought back for 1979’s Moonraker, also directed by Gilbert. While writer Tom Mankiewicz helped plot the story, Wood was the only credited screenwriter. Broccoli wanted to outdo himself this time, wanting to send Bond into outer space and going bigger in every way. It also was a big hit, but Broccoli scaled things down for future films.

As big as Moonraker was, it was actually reduced from THE FIRST-DRAFT SCREENPLAY, which had his and her micro-jets, a keel-hauling sequence and a jet pack. The keel-hauling sequence (based on the Live And Let Die novel) would be saved for For Your Eyes Only and (only one) micro-jet would be utilized in Octopussy.

Wood also wrote the novelization for the two movies. In the minds of many fans, Wood successfully merged Ian Fleming’s literary Bond with the large-scale epic films.

Here’s Sir Roger’s tweet about Wood’s death:

Moonraker and the ‘guilty pleasure’

A "guilty pleasure" for some 007 fans

A “guilty pleasure” for some 007 fans

Over the past 40 years, the term “guilty pleasure” has become chic. In a James Bond context, some fans will cite the extravagant 1979 Moonraker as a guilty pleasure.

What does the term mean exactly? Wikipedia defines it as “something one enjoys and considers pleasurable despite feeling guilt for enjoying it. The “guilt” involved is sometimes simply fear of others discovering one’s lowbrow or otherwise embarrassing tastes.”

The term was popularized by Gene Siskel and Roger Ebert, in which the two Very Serious Film Critics (R) acknowledged they like some schlock on occasion. In 1979 and 1987, they came up with their lists of “guilty pleasures,” including such movies as The Greek Tycoon and The Fury.

Moonraker was the only Bond movie where 007 went into space. Before that happened, a space shuttle was hijacked, Bond fell out of a plane without a parachute, a boat chase took place in Venice, Bond fought Jaws (Richard Kiel) on top of a cable car in Rio, etc., etc. Nothing was done in a small way. There were clearly silly moments, including a double taking pigeon and Jaws finding true love.

In other words, nothing very subtle. It was a huge hit in its day. It even got a rave review in THE NEW YORK TIMES. Nevertheless, Eon Productions immediately decided Bond should come back down to earth both figuratively and literally in his next film adventure, For Your Eyes Only.

When Bond fans say Moonraker is a “guilty pleasure,” they’re putting some distance between themselves and the movie. It’s almost as if they’re afraid they’ll lose their “street cred” with other Bond fans. After all, in the 21st century, Bond is Serious Art deserving of Academy Award nominations.

To be fair, it should be noted that opinions of people change over time. They can like something initially, decide it really was awful, then eventually come back and decide it was good or at least not as bad as they thought. What’s more, in the case of Moonraker, some fans will tell you they hated it then, they hate it now. That group is being consistent.

Still, if you like a movie, maybe should own it and not worry about your “street cred.” In the case of 007 films, just because you like a lighter Bond entry doesn’t preclude from enjoying a more serious film also.

MI6 Confidential looks at Lewis Gilbert’s 007 films

A Moonraker poster

A Moonraker poster

MI6 Confidential’s new issue takes a look at the “Monorail Trilogy” of director Lewis Gilbert’s three 007 films: You Only Live Twice (1967), The Spy Who Loved Me (1977) and Moonraker (1979)

The publication says articles in the issue include new interviews with Gilbert, 95, and Ken Adam, 94, who was production designer on all three movies.

Gilbert’s three 007 films were spectacles, which included massive sets and big action sequences. Adam designed, among other things, SPECTRE’s volcano headquarters in Twice, a tanker that could capture submarines in Spy and an orbiting space station in Moonraker.

Issue 30 of the publication also includes an article on Richard Kiel (1939-2014), who played henchman Jaws in Spy and Moonraker, and a story about the poster artwork of Robert McGinnis.

For information about ordering, CLICK HERE. The price is 7 British pounds, $11 or 8.50 euros.

The case for and against SPECTRE

SPECTRE's soon-to-be-replaced teaser image

SPECTRE’s soon-to-be-replaced teaser image

This is a weird time for SPECTRE, the 24th James Bond film.

The movie is coming off a huge financial success with 2012’s Skyfall. This should be like 50 years ago, when Thunderball was in production coming off Goldfinger. But it isn’t.

Instead, the past few days have concerned how the production may have made script changes to qualify for as much as $20 million in Mexican tax incentives. The reason for going for the tax incentives was that the budget may have shot past $300 million, making it one of the most expensive movies of all time.

Images of what appears to be an elaborate car chase in Rome have come out (it is hard hard to disguise your intent when filming in public locations). But that’s gotten drowned out by the publicity about the other matters. We know that because of the hacking at Sony Pictures, something that didn’t happen with other Bond movies.

Regardless, here’s a guide to some of the pros and cons for the movie’s prospects.

PRO: Bond has a built-in audience: No question. Around the globe, there are 007 maniacs eagerly awaiting SPECTRE, regardless of recent publicity. For these folks, Marvel’s Avengers aren’t super heroes, 007 is.

CON: SPECTRE is playing around with serious money: The rule of thumb for movies is they need to have box office equal to 2.5 times to 3 times the production budget to be profitable. Marketing costs total almost, or as much as, the production budget. Theaters take a share. Taxes must be paid, etc.

With Skyfall, with an estimated $200 million budget, its $1.1 billion worldwide box office was like the cherry on top of the sundae. For SPECTRE, a $1 billion box office is almost a necessity. Put another way, if SPECTRE’s worldwide box office totals $750 million, it will be seen as a disappointment. That sounds crazy. But that’s the way it is.

PRO: Eon Productions has been in this place before and it always turned out well in the end: True enough.

There were a lot of questions about the cinema future of 007 in 1977 when The Spy Who Loved Me came out. It wasn’t an easy production, with many scripts written. It went through one director (Guy Hamilton) before Lewis Gilbert brought it home. And it was the most expensive 007 film up to that date. Yet, it was a hit and Bond would go on.

Just two years later, Moonraker’s budget almost doubled from initial projections. Producer Albert R. Broccoli refused the financial demands of leading special effects companies for Agent 007’s journey into outer space. But Broccoli’s boys, led by Derek Meddings, did just fine and got an Oscar nomination. Moonraker also was a big hit.

In 1997, Tomorrow Never Dies was a chaotic production with a number of writers (only Bruce Feirstein got a credit) taking turns on the script. Feirstein returned to do rewrites during the middle of filming. Still, Pierce Brosnan’s second 007 outing did fine in the end.

Past performance isn’t a guarantee of future performance. Yet, it would seem extremely premature to bet against 007 at this point.

CON: The Sony hacks showed there were a lot of troubles during pre-production, particularly with the script: The Sony hacks are unprecedented in that they revealed inside information while an expensive movie was in production. To say more would mean major spoilers. We’ll avoid that here.

Suffice to say, the hacks revealed the kind of detail that, for other 007 films, only emerged many years after they were released, when people could research the papers of 007 principals such as screenwriter Richard Maibaum.

On March 17, a teaser poster for SPECTRE is to be unveiled. This may be the start of changing the conversation about SPECTRE compared with the past few days. 007 fans certainly hope so.

SPECTRE: newest twist on 007 product placement

SPECTRE teaser poster

SPECTRE teaser poster

No spoilers.

James Bond movies have never been shy about product placement. SPECTRE may just be a twist on a long-standing tradition.

For decades, the 007 film series produced by Eon Productions has cut deals with companies pitching their wares. Goldfinger did deals with Ford Motor Co. and Gillette. With Thunderball, not only did Ford provide vehicles but then-CEO Henry Ford II appeared as an extra. Moonraker had deals with Marlboro, 7 Up and British Airways.

By the time Pierce Brosnan was 007 (1995-2002), writer Bruce Feirstein, in his FIRST DRAFT for what would become Tomorrow Never Dies, didn’t even specify a car model for 007’s vehicle. It just said “(Insert name).”

What’s different about SPECTRE is it may amount to being product placement for a country — Mexico, to be specific — than a series of companies.

The Tax Analysts website, which is targeted at tax professionals, PUBLISHED A MARCH 3 ARTICLE detailing how SPECTRE’s script was altered to take advantage of as much as $20 million in Mexican incentives. (If you click on the link, there are spoilers.)

The incentives are intended to make Mexico look as good as possible in movies, according to the website. The country has reason to do so, according to AN ARTICLE IN THE WASHINGTON POST. Here’s an excerpt:

The Mexican government’s sensitivities to its violent reputation are no secret. When President Enrique Peña Nieto took office in 2012, he tried to minimize the focus on the drug war while emphasizing economic and political reforms. But ongoing high-profile violence, including battles in Michoacan and the disappearance of 43 students in Guerrero, has undercut that message.

None of this is happening in a vacuum. For blockbuster movies, access to the vast Chinese market is a must. The 2013 movie Iron Man 3 was a co-production with China. The 2012 remake of Red Dawn turned the villains into North Koreans instead of Chinese.

With SPECTRE, according to Tax Analysts, it was more of a direct subsidy. SPECTRE’s budget may exceed $300 million, making it one of the most expensive movies ever made.

Meanwhile, Metro-Goldwyn-Mayer, the studio that owns half the Bond franchise, emerged from bankruptcy only a few years ago. It doesn’t even release its own movies, cutting deals with Sony Pictures (including the 007 films) or Warner Bros. (the now-completed Hobbit series). For MGM, $300 million is a huge bet, even for a 007 film and even though the most recent Bond movie (Skyfall) had a worldwide box office of $1.1 billion.

Put another way, $300 million is real money. Some Bond fans may get annoyed with product placement but they don’t have to sign the checks. As a result, it’s understandable why MGM would be willing to change SPECTRE’s story in return for millions of dollars.


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