Bond 25: Annoying stories edition

Daniel Craig

This week, Daniel Craig talked (very, very) briefly about Bond 25. He didn’t say much, except to say (again) he’d be doing the movie. However, that didn’t stop a number of stories with very annoying passages. Here’s a look at some.

VANITY FAIR, APRIL 11: “Bond 25 Is Coming Sooner Than You Think,” the magazine proclaimed in a headline on its website. In the first paragraph, it said, “Break out your martinis and Omega watches, because Bond 25 is upon us.”

No, no it’s not. Eon Productions and Metro-Goldwyn-Mayer said last year the movie would have a U.S. release date of November 2019. MGM, last month on an investor call, said Bond would return in 2019. Bond 25 is not upon us.

In other words, nothing has changed. The only people who are surprised are the scribes and editors at Vanity Fair who, from a 007 perspective, have been in a slumber to rival that of Rip Van Winkle’s.

DEN OF GEEK!, APRIL 11: The entertainment news website examines the release slate of Sony Pictures and ponders whether Sony might end up distributing Bond 25.

“We’ve learned that indie outfit Annapurna Pictures will team with MGM and EON Productions for US distribution, but last we heard, the international rights are up for grabs,” Den of Geek! said.

Well: 1) Eon Productions isn’t involved in distribution. It may or may not have a say, but distribution is an MGM decision. 2) Clearly, Den of Geek! has fallen behind in its reading, including last week’s STORY BY THE HOLLYWOOD REPORTER that no Bond 25 distribution decision has been made and that MGM is using its Bond rights to attract buyers.

To be sure, MGM and Annapurna last year formed a joint venture to distribute each other’s movies in the United States. But Bond 25 wasn’t part of the deal. Deadline: Hollywood reported in November that joint venture was close to getting the U.S. Bond 25 deal. But hasn’t happened yet.

Note to Den of Geek!: There’s this site affiliated with the blog called the Bond 25 Timeline. You might want to check it first before doing your next article on Bond 25. h/t to reader @CorneelVf on Twitter for pointing out the Den of Geek! story.

OBSERVER, APRIL 10: The story isn’t bad for the most part. It notes for example, the lack of a distributor for Bond 25. But there is one line that was annoying.

“We can only assume that franchise producer Barbara Broccoli is paying Craig handsomely for his fifth and final Bond installment,” the Observer said.

Ultimately, Barbara Broccoli doesn’t pay the bills. The studio (or studios with co-financing deals) handles that chore. Eon has never financed Bond movies. Whatever money it has fronted has been returned once a studio (beginning with United Artists in the early 1960s, MGM after it acquired UA in the 1980s) OK’s the movie and started paying.

VARIETY, APRIL 10: The entertainment publication/website essentially summarized an Associated Press video of what Craig said this week. So far, so good. Then, there was this passage:

“At one point  (Craig) said he would ‘rather slash my wrists’ than play Bond again and said he would only do another film ‘for the money.’ Apparently, the studio paid him handsomely.”

At least Variety understands the studio foots the bills. However, this falls into the annoying category because Variety ignored the scoop of its rival (The Hollywood Reporter) about MGM seeking to be acquired and putting off a Bond 25 distribution deal.

I’m sure Craig is in line for a big pay day if Bond 25 is made. But it won’t get made unless it is financed (something at least somewhat in doubt until the distribution situation is ironed out). It might have been a better use of time for Variety to find out what really is going on than to write a snarky line.

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Anatomy of crappy 007 journalism

Barbara Broccoli

In mid-December, The Hollywood Reporter’s Awards Chatter podcast had a wide-ranging interview with Eon Productions boss Barbara Broccoli.

After almost an hour, there was this brief exchange:

SCOTT FEINBERG (Host): Would you ever hire a person of color or even a woman to play James Bond one day? Could it be Jamie Bond?

BARBARA BROCCOLI: Anything is possible. Right now it’s Daniel Craig and I’m very happy with Daniel Craig, but who knows what the future will bring? That’s what is so exciting about Bond.

OK. Almost two weeks later (Dec. 28, to be precise), the DAILY MAIL ran a story under the headline, “Next James Bond could be black or a woman, says 007 producer: Barbara Broccoli says ‘anything is possible’ once Daniel Craig walks away.”

That story says Broccoli “was asked if we could expect to see a female Bond or a black 007.” (emphasis added). The Broccoli quote: “Right now it’s Daniel Craig, and I’m very happy with Daniel Craig, but who knows what the future will bring?”

In other words, the Mail reproduced Broccoli’s comments. She was asked, but it appears she was not asked by the Daily Mail. Of course, to know that, you would have to listen to the original podcast (it’s around the 1:36:34 mark). Also, the Daily Mail has a reputation for ripping off other outlets, as detailed in a 2015 Gawker story.

Nevertheless, the Daily Mail story (such as it was), spurred other outlets to hammer the same idea.

ESQUIRE.COM (James Bond Producer Barbara Broccoli Says The Next 007 Could Be Female): Same Broccoli quotes, but attributed to the Daily Mail, not the original podcast.

SCREEN RANT (The Next James Bond Could Be a Woman or Person of Color): Same Broccoli quotes, but attributed to the Daily Mail, not the original podcast.

CINEMA BLEND (Will James Bond Continue To Be A Handsome White Dude After Daniel Craig Leaves?): You guessed it, same quotes but attributed to the Daily Mail.

MOVIE WEB (Earlier headline: Next James Bond Probably Won’t Be a Straight White Male): Once more with feeling — same quotes from the podcast, attributed to the Daily Mail. But, hey, at least the website’s headline took it even further. (HEADLINE CHANGED JAN. 4 TO Anything’s Possible When It Comes to Casting the Next James Bond. For more details, see update below).

OBSERVER (Will We Ever See a Non-White Male James Bond? It’s ‘Possible’): You guessed it. Same quotes as the podcast, attributed to the Daily Mail.

Just to be clear, this blog has never been mistaken as an extension of Eon’s PR operation. On occasion, the blog has noted when Broccoli denied things that turned out to be true (Ben Whishaw playing Q in Skyfall, John Logan being signed, initially, to write Bond 24 and 25).

But on this one, it’s pretty clear the Eon boss deflected the question. But that hasn’t stopped various entertainment outlets from running with it.

UPDATE (Jan. 4): Movie Web said today in two posts on Twitter that it changed its headline and is now crediting THR.

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