Playboy may end print edition, WSJ reports

George Lazenby’s 007 reading a copy of Playboy in Oh Her Majesty’s Secret Service.

Playboy may end its print edition and instead focus on licensing its name and other deals, The Wall Street Journal reported.

Playboy Enterprises Inc. is “doubling down on efforts to make money from brand partnerships and licensing deals built around the Playboy name, ethos and bunny logo, with increasingly less focus on its editorial roots,” according to The Journal.

“We plan to spend 2018 transitioning it from a media business to a brand-management company,” Ben Kohn, a managing partner at Playboy controlling shareholder Rizvi Traverse, told the Journal. Kohn took over as Playboy Enterprises’ chief executive in May 2016.

Also, private equity firm Rizvi “is in talks to acquire” the 35 percent stake that Playboy founder Hugh Hefter left in trust to his heirs, the Journal said, citing a person “familiar with the matter.”

Hefner died in September at 91.

All of this is noted here because Hefner and Playboy (the magazine) was an earlier booster of James Bond in the United States.

Playboy published Ian Fleming’s 007 short story The Hildebrand Rarity in 1960. It also serialized the Bond novels On Her Majesty’s Secret Service, You Only Live Twice and The Man With the Golden Gun as well as additional short stories. Playboy also ran Bond-themed pictorials over the years.

In addition, the Bond films On Her Majesty’s Secret Service and Diamonds Are Forever contained references to Playboy.

Under Hefner, Playboy resumed its relationship with the literary Bond, publishing 007 short stories and excerpts from novels by continuation author Raymond Benson.

The Journal said the Playboy magazine has lost as much as $7 million a year. Kohn told The Journal why the print Playboy may become a thing of the past.

“Historically, we could justify the [magazine’s] losses because of the marketing value, but you also have to be forward thinking,” the executive told the paper. “I’m not sure that print is necessarily the best way to communicate to our consumer going forward.”

Most articles in The Journal are behind a pay wall. However, you can read THIS VERSION which is on the MSN.com website.

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Who did more to make 007 popular in U.S. — JFK or Hefner?

John F. Kennedy statue in Fort Worth, Texas

2017 has been an eventful year related to the growth of U.S. interest in James Bond. This was the centennial of the birth of President John F. Kennedy and it was the year Playboy founder Hugh Hefner died.

JFK, unquestionably, gave the literary Bond a huge boost in 1961. Kennedy — the first U.S. president born in the 20th century — listed Ian Fleming’s From Russia With Love among his 10 favorite books.

At the time, Kennedy provided a youthful image. He was the youngest elected president at the age of 43. Theodore Roosevelt was the actual youngest president (at age 42), but he assumed office with the assassination of William McKinley.

Regardless, JFK was sworn into office after the then-oldest president, Dwight Eisenhower, departed. Kennedy brought a sense of glamour. That’s why his presidency was dubbed “Camelot.”

As a result, Kennedy’s including the Fleming novel in that 10 favorite book list was an enormous boost. It occurred just as the Eon film series was getting started. Eon founders Albert R. Broccoli and Harry Saltzman struck their deal with United Artists in 1961, with Dr. No beginning production in early 1962.

Still, you could make the case that Hefner’s interest in Bond had a longer-lasting impact.

Playboy published Fleming’s The Hildebrand Rarity short story in 1960, a year before the famous JFK book list. Playboy serialized Fleming 007 stories. And Playboy’s ties to Bond would be referenced in the Eon films On Her Majesty’s Secret Service and Diamonds Are Forever.

Hugh Hefner (1926-2017)

What’s more, Hefner’s Bond interest remained. Playboy published Bond-related pictorials for decades. In the 1990s, the magazine published short stories and serialized novels by 007 continuation author Raymond Benson.

As an aside, the Spy Commander once interviewed Benson about becoming the Bond continuation author. Benson mentioned, in passing, he was a friend of Hefner’s.

My memory is I asked him to go over that again. It was true. And one of the Benson 007 short stories (Midsummer Night’s Doom) was set at the Playboy mansion and Hefner showed up as a character.

The purpose of this post is to pose the question. The answer is up to the reader.

Hugh Hefner, who helped popularize 007, dies

George Lazenby’s 007 reading a copy of Playboy

Hugh Hefner, founder of Playboy and who helped popularize James Bond for American audiences, has died at 91, according to CNBC, citing a statement from Playboy Enterprises.

Playboy published the Ian Fleming short story The Hildebrand Rarity in 1960, beginning a long relationship between the magazine and the fictional secret agent.

At the time, the literary Bond has his U.S. fans but the character’s popularity was far from its peak. Things changed a year later when the new U.S. president, John F. Kennedy, listed Fleming’s From Russia With Love as one of his 10 favorite books.

As Bond’s popularity surged in the 1960s, Playboy serialized the novels You Only Live Twice and The Man With The Golden Gun.

The relationship spread into the Bond movies produced by Eon Productions. In 1969’s On Her Majesty’s Secret Service, Bond (George Lazenby) kills time looking at an issue of Playboy while a safe cracking machine works away. Two years later, in Diamonds Are Forever, the audience is shown that Bond (Sean Connery) had a membership card at a Playboy club. Also, over the years, Playboy published Bond-related pictorials.

In the 1990s, the Playboy-literary Bond connection was revived. Playboy published some 007 short stories by continuation novelist Raymond Benson, including Blast From the Past as well as serializations of Benson novels.

One of Benson’s short stories published by Playboy, Midsummer Night’s Doom, was set at the Playboy Mansion. Hefner showed up as a character.

During the 21st century, Playboy “has struggled in the face of tough competition from the available of free pornography online,” CNBC said in its obituary. The magazine experimented with no nude photos “before returning to its previous formula,” CNBC said.

Playboy, promoter of 007, to cease having nude photos

George Lazenby's 007 reading a copy of Playboy

George Lazenby’s 007 reading a copy of Playboy

Playboy, a big promoter of James Bond over the decades, will no longer run photos of nude women, THE NEW YORK TIMES REPORTED.

Here’s an excerpt:

As part of a redesign that will be unveiled next March, the print edition of Playboy will still feature women in provocative poses. But they will no longer be fully nude.

Its executives admit that Playboy has been overtaken by the changes it pioneered. “That battle has been fought and won,” said Scott Flanders, the company’s chief executive. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”

This is obviously a big change for Playboy. Its first issue included photos of a nude Marilyn Monroe. The magazine’s circulation has plunged to 800,000 from 5.6 million in 1975, according to the Times.

We mention it here because Playboy and 007 have a long history.

The magazine serialized some of Ian Fleming’s original Bond short stories and novels in the 1960s. In the 1990s, the magazine also presented short stories by then-007 continuation author Raymond Benson. One of Benson’s short stories, Midsummer Night’s Doom, published in Playboy’s 45th anniversary issue, was set at the Playboy mansion. In that story, Bond chats with Playboy founder Hugh Hefner.

Bond and Playboy came together in 1969’s On Her Majesty’s Secret Service. Bond (George Lazenby) casually reads a copy of Playboy while a safe-cracking machine (one of the few gadgets in the film) is at work. After Bond has copied the documents he needs, he takes the magazine’s centerfold with him.

Also, in 1971’s Diamonds Are Forever, it’s disclosed that Bond (Sean Connery this time) has a membership to a Playboy Club. Such clubs eventually went out of business.

To read the entire Times story, which has a lot of detail about the Playboy revamp, CLICK HERE.

Dr. No’s 50th anniversary part III: `a pretty rough diamond’

Sean Connery chats with Dr. No co-star Jack Lord.

Producers Albert R. Broccoli and Harry Saltzman had $1 million of United Artists’ money to spend to bring Dr. No to the screen. That meant they couldn’t spend a fortune on their lead actor, the man who would personify James Bond. Their choice ended up themselves and the actor involved rich.

The choice, of course, was Sean Connery, 31 years old at the time Dr. No went into production. Ken Adam, in interviews for extras for 007 movie DVDs directed by John Cork, described him as “a pretty rough diamond” at that time. Broccoli, in his autobiography, used nearly identical phrasing: “…an uncut diamond at the time…Physically and in his general persona, he was too much of a rough-cut to be a replica of (Ian) Fleming’s upper-class secret agent.”

The Scotsman wasn’t a star, but he was already an experienced actor. He had acting credits extending back to 1954 (even if some of them were small parts, like on an episode of The Jack Benny Program or a secondary role in 1959’s Tarzan’s Greatest Adventure).

How much, or little, Connery was paid for Dr. No is in some dispute. Connery told Playboy magazine in a 1965 interview, he only received 6,000 British pounds, or $16,800. U.K film historian Adrian Turner, in his 1998 book on Goldfinger puts the figure at $40,000, in line with director Terence Young’s paycheck.

In Broccoli’s autobiography, a reproduction of a message sent from Broccoli to Saltzman appears. It says “New York,” a reference to UA’s New York headquarters, “did not care for Connery feels we can do better.” The UA executives would change their minds, especially once audiences had their chance to evaluate Connery as 007.

Connery was coached by Young in the ways of the Bondian lifestyle despite, according to Broccoli, the director preferred Richard Johnson in the role. Richard Maibaum, one of three credited screenwriters on Dr. No, said at a 1987 conference (the video is included in the DVD extra, The Thunderball Phenomenon) that Connery wasn’t exactly Ian Fleming’s James Bond and a rougher character.

“Our attributing to him all these gentlemanly qualifications and stuff was the cream of the jest,” Maibaum said a quarter-century ago. “It made it funny. It also made him instantly acceptable.”

Whatever the exact reason, the choice of Connery was a successful one. For the actor, it was the springboard to a legendary career. For the producers, it ensured more orders from United Artists for Bond movies. For many fans, Connery supplied an image of 007 that hasn’t been surpassed. Connery would have battles later with Broccoli and Saltzman (especially about money). But, a half-century ago, the choice of an unknown actor was proven right.

NEXT: The elegant Venus

Film 007’s upcoming 50th anniversary: what was going on in 1962, anyway?

Quite a lot, as it turns out.

Next year is the golden anniversary of the first 007 film, Dr. No, and Variety has reported that Metro-Goldwyn-Mayer is “working up plans for a 2012 yearlong commemoration.” That got us to thinking about what was going on in the world in 1962, which quite a newsy year in a variety of ways.

Here are some examples of well-known, and lesser-known, events that year:

Jan. 15: NBC airs “La Strega” episode of Thriller, starring Ursula Andress, female lead of Dr. No, which will be the first James Bond film.

Jan 16: Production begins on Dr. No, modestly budgeted at about $1 million. Fees include $40,000 for director Terence Young and $80,000 each for producers Albert R. Broccoli and Harry Saltzman, not counting their share of profits. (Figures from resarch by film historian Adrian Turner). Star Sean Connery tells Playboy magazine in 1965 that he was paid $16,800 for Dr. No.

Inside Dr. No, a documentary made by John Cork for a DVD release of the movie, says about 10 percent of the film’s budget went to the Ken Adam-designed reactor room set, where the climatic fight between Bond and Dr. No takes place. (Date of production start from research by Craig Henderson’s For Your Eyes Only Web site.

Jan. 17: Jim Carrey is born.

Feb 3: U.S. begins embargo against Cuba.

Feb. 20: John Glenn becomes first U.S. astronaut to orbit the Earth.

March 2: Wilt Chamberlain scores 100 points as his Philadelphia Warriors team defeats the New York Knicks 169-147 in a game played in Hershey, Pennsylvania. Chamberlain achieves the feat by scoring 36 baskets and, perhaps most amazingly, by hitting 28 of 32 free-throw attempts. (Chamberlain was a notoriously bad free-throw shooter.) The player averaged 50.4 points per game in the 1961-62 season.

April 16: The Spy Who Loved Me, Ian Fleming’s latest 007 novel, is published. The novel takes a radical departure from previous Bond novels. The story is told in the first person by a female character, Vivienne Michel, with Bond not appearing until two-thirds of the way through the story. Fleming, in his dealings with Albert R. Broccoli and Harry Saltzman, specifies only the title is to be used for any movie. Broccoli (after Saltzman departs the film series) does just that in the 10th film of the 007 series, which comes out in July 1977.

May (publication date, actual likely earlier): The Incredible Hulk, created by Stan Lee and Jack Kirby, debuts in the first issue of his own comic book.

June 1: Nazi Adolph Eichmann executed in Israel.

July 3: Future Mission: Impossible movie star Tom Cruise is born.

July 12: Rolling Stones debut in London.

August (publication date actual date probably earlier): Amazing Fantasy No. 15 published, debut of Spider-Man by Stan Lee and Steve Ditko, with cover by Jack Kirby and Ditko.

Aug. 5: Actress Marilyn Monroe dies.

Aug. 6: Michelle Yeoh, who will play Chinese secret agent Wai Lin in the 1997 Bond film Tomorrow Never Dies, is born.

Aug. 16: Future Get Smart movie star Steve Carell is born.

Aug. 16: Ringo Starr joins the Beatles.

Sept. 26: The Beverly Hillbillies debuts on CBS. In a later season, Jethro sees Goldfinger in a movie theater and decides that being a “Double-Naught” spy is his life’s calling.

Oct. 1: Federal marshals escort James Meredith, first African American student at the University of Missippi, as he registers at the school.

Oct. 1: Johnny Carson, a few weeks short of his 37th birthday, hosts his first installment of The Tonight Show. He will remain as host until May 1992. At one point during Carson’s run on the show, he and Sean Connery reference how Carson’s debut on Tonight and Connery’s debut as Bond occurred at around the same time.

Oct. 5: Dr. No has its world premier in London. The film won’t be shown in the U.S. until the following year.

Oct. 14: A U.S. U-2 spy plane discovers missile sites in Cuba, beginning the Cuban Missile Crisis. The crisis will bring the U.S. and Soviet Union to the brink of World War III.

Oct. 22: President John F. Kennedy makes a televised address, publicly revealing the presence of Soviet missiles in Cuba.

Oct. 28: Soviet leader Nikita Khrushchev announces the U.S.S.R. is removing its missiles from Cuba. (for a more detailed timeline of these events, CLICK HERE.)

Oct. 29: Ian Fleming begins three days of meetings with television producer Norman Felton concerning a show that will eventually be known as The Man From U.N.C.L.E. (source: Craig Henderson) Fleming’s main contribution of the meetings is that the hero should be named Napoleon Solo.

Nov. 7: Richard Nixon loses race for governor of California, tells reporters “you won’t have Dick Nixon to kick around anymore.” He’ll be back.

Dec. 10: The David Lean-directed Lawrence of Arabia has its world premiere in London. The film’s crew include director of photography Freddie Young and camera operator Ernest Day, who will work on future James Bond movies. Young will photograph 1967’s You Only Live Twice. Day would be second unit director (with John Glen) on The Spy Who Loved Me and Moonraker.

For a more comprehensive list of significant 1962 events, CLICK HERE.

Thunderball’s 45th anniversary part II: a star talks about moving on

Advertisements proclaimed that with Thunderball, “Here Comes the Biggest Bond of All!” For Sean Connery, things had already gotten too big and he sounded as if he was already looking forward to his post-007 career.

Connery detailed his views about James Bond IN AN INTERVIEW WITH PLAYBOY MAGAZINE. The exchange wasn’t like the quick promotional “interviews” now seen on television and on the Internet, where hordes of interviewers are brought in, each one given a few minutes each. Playboy also asked the star questions about his non-Bond movies and he talked enthusiastically about the military drama The Hill, which also came out in 1965.

Connery in his interview comments talked like a man looking forward to ending his Bondage. The interview was a warning sign to 007 fans that big changes were ahead.

PLAYBOY: In any case, Dr. No turned out to be a hit, and you found yourself under contract for a series—exactly what you said you wanted to avoid.
CONNERY: Yes—but it allows me to make other films, and I have only two more Bonds to do.

PLAYBOY: Which ones?
CONNERY: On Her Majesty’s Secret Service and possibly You Only Live Twice. They would like to start On Her Majesty’s Secret Service in Switzerland in January, but I’m not sure I’ll be free in time and I don’t want to rush it, although they say the snow will be at its best then. I’m not going to rush anything anymore.

At this point, Connery still left the door open for future Bond films after his contract ended — while indicating his price would go up. “But as far as this series is concerned,” he told Playboy, referring to the Bond movies, “after the next two, the only condition for making any more would be $1 million plus a percentage of the gross.” Connery told Playboy he only got 6,000 British pounds, or $16,800 at the time, to play 007 in Dr. No. When asked by Playboy’s interviewer if $500,000 was “off the mark” for his Thunderball salary, Connery replied, “No, not really.”

The star also told the magazine that “with Thunderball we’ve reached the limit as far as size and gimmicks are concerned…. What is needed now is a change of course—more attention to character and better dialog.”

Producers Albert R. Broccoli and Harry Saltzman adjusted Connery’s contract so he’d be free after the next Bond film, 1967’s You Only Live Twice (deciding to delay OHMSS). In the interim, Connery unsuccessfully sought to be made a partner after watching Dean Martin make more money than the Scotsman did because of such a parternship arrangement with the Matt Helm movies.

Broccoli and Saltzman threw out the plot of Ian Fleming’s Twice novel to try and outdo Thunderball in terms of spectacle and not the change of course that Connery was seeking.

The duo were unable to entice Connery back for Majesty’s — a film that would have provided Connery the chance to get more into characterization as Bond.