Saab, once the ride of the literary James Bond, avoided the fate of automotive brands such as Studebaker, Plymouth and Stutz. Here’s the start of a Bloomberg.com story by Ola Kinnander and Katie Merx:
Feb. 23 (Bloomberg) — General Motors Co. sold Saab Automobile to Spyker Cars NV, the Dutch maker of supercars, for at least $400 million in cash and preferred shares, averting the extinction of the 72-year-old Swedish carmaker.
“The transaction secures the future of Saab Automobile and signals the start of an exciting new era for the iconic brand,” Spyker said in a statement after Chief Executive Officer Victor Muller and Saab CEO Jan-Aake Jonsson signed the final accord today in Stockholm.
Saab was the choice of John Gardner, when he was commissioned to do a new series of Bond continuation novels starting in the early 1980s. Click here to see a diagram of the Saab described by Gardner. It includes a remote car starter, now a fairly common gadget for drivers. You can read the rest of the Bloomberg story about Saab by CLICKING HERE.
Filed under: James Bond Books | Tagged: General Motors Co., John Gardner, Saab, Saab lives to day another day, Spyker | Leave a comment »