This was an unusual week for SPECTRE. The marketing effort for the 24th James Bond film zigged one way but the Internet zagged in an entirely different direction.
The week began with a video blog showing behind-the-scenes footage during SPECTRE’s shoot in Mexico City back in March.
That’s understandable. The Mexico City sequence opens the film (the filmmakers have disclosed this, so it’s not a spoiler). It’s going to be expansive, so the short video sought to give the viewer an idea of that without giving any plot details away.
The Internet, however, refused to be gently guided in that direction. Bookmaker William Hill in the U.K. decided to alter its odds for the actor succeeds Daniel Craig as Bond. Craig said back in 2012 he was contracted for two films. That would mean he’s on board through Bond 25. That would indicate, there won’t be an actual vacancy until 2018 or so.
Nevertheless, the bookmaker moved actor Damian Lewis to 3-1, generating stories in familiar trade publications such as THE HOLLYWOOD REPORTER and VARIETY as well as outlets such as THE TELEGRAPH and ENTERTAINMENT WEEKLY. Even The Atlantic, which normally analyzes weighty and serious matters, DID A STORY that used the William Hill news as a news peg to also examine whether the next 007 should be black.
Referring to SPECTRE star Daniel Craig and his blonde hair and Lewis and his red hair, The Atlantic story concluded, “Ten years removed from his casting, the fuss about Craig seems ridiculous, and it’s hard to imagine a public outcry if Lewis really did sign on to the franchise. “But the same can’t be said for what could happen if the producers defied change-averse Brits to make a truly bold casting decision.”
In any case, Indiewire took the whole thing a step further. It asked readers to PARTICIPATE IN A SURVEY about who should be Craig’s successor. (Indiewire calls it a poll, but it’s not. An actual poll employs statistical methods in selecting its sample of respondents. This is just click on whoever you want to be 007.) Anyway, there were turn out the vote efforts by fans of potential future Bonds.
It’s probably safe to assume the folks at Eon Productions and their studio partners at Metro-Goldwyn-Mayer and Sony Pictures are not real happy about this turn of events.
MGM and Sony are ponying up $300 million or more and, no doubt, would rather have the public concentrate on the upcoming SPECTRE due out in November than the next re-casting of Bond, whenever that occurs. In the 21st Century, the Internet sometimes has a way of not cooperating with movie marketing.
Filed under: James Bond Films | Tagged: Damian Lewis, Daniel Craig, Entertainment Weekly, Eon Productions, James Bond Films, Metro-Goldwyn-Mayer, Sony Pictures, SPECTRE, The Atlantic, The Hollywood Reporter, The Telegraph, Variety, William Hill | 1 Comment »