CBC carries NTTD ad during Olympics telecast

Canadian Broadcasting Corp. logo

There’s no telling how signficant this is but the Canadian Broadcasting Corp. ran a No Time to Die spot during the network’s coverage of the closing ceremony of the Tokyo Olympics.

The spot ran between 9:45 a.m. and 9:50 a.m. eastern time.

There wasn’t any new footage (or if it was new it was significiantly different) compared with earlier trailers. For example, star Daniel Craig delivers his “Bond, James Bond” line to a security screener at MI6 who clearly doesn’t know who the former agent is.

Because this is part of the North American release, the spot had an Oct. 8 date for the movie’s debut. The U.S. and Canada release is being handled by United Artists Releasing, the joint venture of Metro-Goldwyn-Mayer and Annapurna Pictures. The movie is getting an earlier release (as things stand now) in the U.K. and other countries where Universal is handling distribution.