Spider-Man: Homecoming generates a $117M opening

Spider-Man: Homecoming poster

Spider-Man: Homecoming is estimated to generate box office of $117 million for its opening weekend in the U.S. and Canada, Exhibitor Relations said on Twitter.

The movie was aided by a wave of positive reviews. Spider-Man: Homecoming has a 93 percent “fresh” rating on the Rotten Tomatoes website.

This is the third version of Marvel Comics’ flagship character. This time out, Marvel Studios produced the movie while Sony Pictures released it.

With this version, Spider-Man is part of the Marvel Cinematic Universe. Robert Downey Jr.’s Iron Man makes an appearance.

The film also is a follow-up to last year’s Captain America: Civil War, where Spider-Man (Tom Holland) made his MCU debut.

Sony produced and released five previous Spider-Man films from 2002 to 2014.

The opening is less than the $146.5 million opening for Marvel’s Guardians of the Galaxy Volume 2 in May and a bit higher than the $103.3 million opening for Warner Bros.’s Wonder Woman last month.

Exhibitor Relations gathers and tracks entertainment industry data. Here’s the post it made on Twitter.

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Spider-Man 3.0 gets blessing from critics

Spider-Man: Homecoming poster

Spider-Man: Homecoming had its premiere this week and received a lot of positive reviews, including a score of more than 90 percent on the Rotten Tomatoes website.

This is the third version of biggest character in Marvel Comics. Tom Holland, 21, is taking over from the likes of Toby Maguire and Andrew Garfield.

However, this is the first Spidey movie that’s officially part of the Marvel film universe after Marvel and Sony Pictures (which produced five Spider-Man movies from 2002 to 2014) cut a deal. Marvel produced the latest Spidey epic while Sony released it.

Well, here’s a (non-spoiler) sampling of reviews ahead of the official July 7 release.

JONATHAN L. FISCHER, SLATE: “Spider-Man: Homecoming is both a homecoming for the character as well as a movie in which Spider-Man literally goes to homecoming—a fitting re-introduction and an endearingly goofy teen flick.”

PETER TRAVERS, ROLLING STONE: “News Flash: Tom Holland is the best movie Spider-Man ever. He finds the kid inside the famous red onesie and brings out the kid in even the most hardened filmgoer….Spider-Man: Homecoming feels fresh off the drawing board, as if he was a character with the dew still on him.”

SCOTT MENDELSON, FORBES.COM: “(T)he film doesn’t work. Why not?  Because in a desire to highlight his youth and inexperience, the film turns Peter Parker into a dangerously incompetent would-be superhero.”

BRIAN TRUITT, USA TODAY: “(Tom) Holland not only looks the part of a 15-year-old but portrays the needed vulnerability, immaturity and jocularity of his comic-book counterpart that was sorely missed in previous movie incarnations.”

SCOTT MENZEL, WE LOVE FILM: “The attempt to recreate what made John Hughes films so great felt incredibly forced. It was so obvious that the writers were doing it that there was nothing clever about it.”

About that Spider-Man: Homecoming poster…

Newest Spider-Man Homecoming poster

So the new Spider-Man: Homecoming poster is out and the reaction is….underwhelming.

Truth be told, the era of the classic movie poster passed away a long time ago, with spectacular illustrations (like THIS ONE for You Only Live Twice) phased out in favor of Photoshop efforts.

But Spider-Man: Homecoming spurred more of a reaction. Websites such as The Verge and Movie Pilot critiqued it and found it wanting.

Why so much attention to a movie poster?

Well, Spider-Man has an unusual movie history. It tooks years for Marvel’s No. 1 hero to reach the screen.

None of the five films released by Sony Pictures has done poorly at the box office, although the third Toby Maguire movie in 2007 and the second Andrew Garfield effort in 2014 absorbed some lumps from critics and fans.

Sony reached a deal with Marvel Studios where the latter would take over the heavy lifting and put the character in its universe of film superheroes. Thus, Spider-Man 3.0 (Tom Holland) debuted in last year’s Captain America: Civil War.

Now the first movie with Spidey 3.0 as the lead character is a little more than a month away. But the poster is generating some concerns including:

Is this a Spider-Man movie or an Iron Man movie? Robert Downey Jr.’s Tony Stark has the biggest image of a human without a helmet or mask.

The largest single image is Spider-Man (which seems especially modeled after artist John Romita Sr.’s version from the comics). But Holland’s Peter Parker, while in the center, is definitely smaller than Downey/Stark.

Downey put Marvel-produced movies on the map with 2008’s Iron Man. He’s still around and it remains to be seen how Marvel’s films will perform once he’s put away his repulsor rays. So it makes sense from a marketing standpoint. Still, this is supposed to be Spidey’s show.

There seems to be a lot of clutter: You’ve got six people, Spider-Man, Iron Man, the Vulture, the New York skyline and a lot of lights.

All of this may turn out to be noise. Marvel Studios has had so many hits, the urge to find weaknesses is understandable.

While we’re at it, here’s a new trailer. It appears, at least for a time, Peter wears a Spidey suit unlike any he ever had in the comics.

Tony Stark mentors Spider-Man in new trailer

Steve Ditko’s cover to Amazing Spider-Man 33

This blog clearly erred in its look at the first Spider-Man: Homecoming trailer when it said Robert Downey Jr. made “an appearance” in the movie.

If the film’s second trailer is an indication, Downey’s Tony Stark may be doing some serious mentoring for Tom Holland’s Peter Parker.

In the trailer, Iron Man helps Spidey out with a major piece of super heroics. But Stark isn’t happy that Parker keeps taking such high profile actions instead of sticking with being “a friendly neighborhood Spider-Man.” That phrase, of course, was a punch line from the original Marvel Comics by Stan Lee and Steve Ditko.

This leads to a conflict not shown in the first trailer that debuted in December.

Meanwhile, there’s more footage of Michael Keaton’s Vulture (one of the first villains introduced in the comic books) and Marisa Tomei’s Aunt May.

For Sony Pictures, there’s a lot riding on the movie. The studio cut a deal with Marvel Studios that makes this film essentially a co-production and puts the third film version of Spidey (via Holland) into Marvel’s cinematic universe.

Sony has had a rough ride of late and it’s looking for an unqualified hit. Spider-Man: Homecoming will be out in July. The new trailer is embedded below.

 

A few thoughts about Spider-Man 3.0’s trailer

Steve Ditko's cover to Amazing Spider-Man 33

Steve Ditko’s cover to Amazing Spider-Man 33

The official title is Spider-Man: Homecoming but a more accurate moniker might be Spider-Man 3.0.

The 2017 movie will be the sixth film, and third different version, of the Stan Lee-Steve Ditko character since 2002. It’s also the first Spider-Man movie produced by Marvel Studios, though it will be released by Sony Pictures, which made the five previous Spidey movies.

The latest actor to play Spider-Man, Tom Holland, 20, was introduced in Captain America: Civil War in May. Once again, Peter Parker is in high school. This time, his Aunt May (originally drawn by Ditko as elderly) is younger in the person of Marisa Tomei, 52.

The first trailer for Spider-Man homecoming was unveiled on Jimmy Kimmel’s late night talk show on ABC Dec. 8.  What follows are a few reactions:

Hedging your bets: The Marvel-Sony combo isn’t taking any chances, making sure to include an appearance by Robert Downey Jr. as Tony Stark.

In Captain America: Civil War, Peter Parker was already active as Spider-Man. Stark provided him an upgrade in his uniform and equipment. This, of course, is a major deviation from the original 1960s comic books but fit the plot of Civil War.

Downey is in the new trailer. Presumably, the actor will only have a cameo appearance. After all, the movie is supposed to highlight Spider-Man, not Iron Man.

What happened to Aunt May?: Tomei appears only fleetingly in the first trailer. The guess here is she’ll show up more in later trailers. One of the more amusing bits of Civil War was Downey’s Stark commenting how surprised he was by Aunt May being so hot.

Michael Keaton’s villain: Keaton, now 65, played Batman in Warner Bros. films released in 1989 and 1992. Here, he plays the Vulture, one of the earliest Spidey villains. The character was introduced in Amazing Spider-Man No. 2, published in 1963. The Vulture hasn’t yet made an appearance in the Spider-Man movies.

One tidbit not in the trailer: Spider-Man: Homecoming’s IMDB.COM ENTRY lists six writers. That can be an indicator of scripting turmoil. It remains to be seen how many actually get a credit once the Writer’s Guild of America is consulted. WGA have a bearing on the final credit.

Anyway, here’s the trailer if you haven’t seen it.

UPDATE (10:05 p.m. ET): Here’s the international trailer. While shorter, it has more Tony Stark footage, including an interesting shot toward the end.