‘Mr. Warner’ steps up ad spending for the U.N.C.L.E. movie

U.N.C.L.E. movie poster

U.N.C.L.E. movie poster

“Mr. Warner” has boosted ad spending for The Man From U.N.C.L.E. movie ahead of the film’s Aug. 14 release, VARIETY REPORTED on July 29.

The entertainment news site estimated Warner Bros. spent almost $11 million in its most recent weekly report of movie advertisement expenditures. The studio, a unit of Time Warner paid for “1,398 national airings across 42 networks, led by ESPN and Comedy Central,” according to Variety. Warners has spent $14.78 million on U.N.C.L.E. since July 14, according to a chart that accompanied the story.

Originally, Warner Bros. scheduled U.N.C.L.E. for a mid-January release, not considered a prime time for movie releases. “Mr. Warner” switched it to August, part of the summer movie season but after most “tentpole” films have arrived in theaters.

It appears Warners is betting The Man From U.N.C.L.E. can find a new audience. The original series ran from September 1964 to January 1968. The last U.N.C.L.E. production was the 1983 television movie The Return of The Man From U.N.C.L.E., which featured original stars Robert Vaughn and David McCallum.

With next month’s film, director Guy Ritchie has stripped out familiar memes from the show, including its secret headquarters, while providing new takes on the characters of Napoleon Solo (Henry Cavill) and Illya Kuryakin (Armie Hammer). The film had a production budget of $75 million.

No. 2 on the Variety ad-spending list was Paramount’s Mission: Impossible Rogue Nation at $6.57 million during 1,633 national telecasts over 44 networks. That film has showings tonight and its formal release date is Friday.

To see the Variety story and its list of the top five movies for ad spending, CLICK HERE.

Shoutout to Cynthia W. Walker and The Man From U.N.C.L.E. Inner Circle page on Facebook.

Warner Bros. releases extended U.N.C.L.E. trailer

Warner Bros. released a trailer for The Man From U.N.C.L.E. lasting more than five minutes at the San Diego Comic Con.

The trailer contained extended versions of scenes in previous trailers as well as footage not seen until today.

Among the highlights: an extended version of a scene where CIA agent Napoleon Solo (Henry Cavill) and KGB operative Illya Kuryakin demonstrate how familiar they are with each other’s dossier.

“Obviously, I was briefed about your criminal background,” Kuryakin says. “Your balls are at the end of a very long leash held by a very short man.”

Solo references how quickly Kuryakin rose within the KGB. “I do wonder if it was your father’s shame that gave you such drive, though. Or was it your mother’s reputation? I understand she was extremely popular among your father’s friends.” Kuryakin does not take this well.

You can view the trailer below:

As an aside, today at San Diego was a big day for Henry Cavill, who participated in two panels: one promoting U.N.C.L.E., the other Batman v Superman: Dawn of Justice that opens in March 2016. Warner Bros. also released a three-minute trailer for the latter film.

UPDATE: Composer Daniel Pemberton, who scored the U.N.C.L.E. film, confirmed on Twitter the extended trailer extensively uses his music.

Meanwhile, Collider.com ran THIS POST summarizing what was said at the U.N.C.L.E. panel at the comic book convention. Entertainment Weekly ran THIS POST, which includes a video of the U.N.C.L.E. casting talking to an EW staffer.

Polish U.N.C.L.E. video emerges; game promoted online

Warner Bros. Poland uploaded a minute-long promotional video for The Man From U.N.C.L.E. movie to YouTube on July 9.

The video was spotted by the HENRY CAVILL NEWS fan website as well as HENRY CAVILL ONLINE. The latter wondered whether it might be intended as a television spot. Both sites said there are brief scenes not seen in previous trailers.

Anyway, here it is, in English, with Polish subtitles:

UPDATE: This came out on social media around 6:40 p.m. ET. No other details for now.

Impressions from an extended U.N.C.L.E. movie preview

The Man From U.N.C.L.E. teaser poster

The Man From U.N.C.L.E. teaser poster

By Kevin Bertrand Collette, Guest Writer

Ok , so you did not want to dance …
Would you want to wrestle , then ?

(Gaby Teller/ Alicia Vikander)

Ok, I’ll be the first to admit it, I’m not really a fan of Guy Ritchie’s movies.

And although I attended the Strasbourg French shooting of Sherlock Holmes: a Game of Shadows, it was more out of curiosity than anything else.

I was therefore a bit anxious about the result of his adaptation of the Cult TV series of the Sixties (based on various ideas by Ian Fleming himself), The Man From U.N.C.L.E .

Warner France organised at its Neuilly headquarters this Wednesday a Show Case of the new movie, consisting of 40 minutes of extracts of the upcoming movie, completed by a wonderful exhibition of storyboards, costumes drawings and various pre- production sketches.

So open channel D!

And stop reading right there if you do not want to learn some massive spoilers at every turn of my little compte-rendu …

First extract takes place in KGB headquarters in Moscow, where some top ranking officer lectures Illya Kuryakin about Napoleon Solo.

We then learn practically everything that is to know about the CIA man,an ex art dealer (a talent he acquired during World War II when stealing stuff back from the Nazis for the allied forces) .

Solo’s natural talents for smooth undercover action is rapidly noted, he is hired by the Agency and quickly became one of their top operator. All this is explained to Kuryakin – a massive silent giant who has just be chosen to team up with the American to dismantle a new terrorist organization .

Second extract is a (much) longer version of the East Berlin car chase, where Solo and his lovely protégée try to lose Kuryakin through the cobbed streets of Berlin. But nothing seems to stop the Russian (not even concrete walls. I surprise myself thinking there of Richard Kiel’s Jaws character … ).

After a lengthy chase ( without the ‘ cheek-to-cheek car waltz appearing in the trailer, btw), abandoning their car which tires have been shot at by the persistent Soviet agent , the duo enter a building situated just in front of the infamous Berlin wall .

Solo pulls up a gadget ( à la Goldeneye grappling hook belt) and with the help of a fellow agent parked just on the other side of said Wall, the two Westerners escape the fury of the Russian in the nick of time …

Third extract takes place in a U.S. novelty shop where Solo, Kuryakin and the girl choose various Haute Couture dresses for their lady companion. The plan is to infiltrate in Rome the evil organization with Kuryakin and madame posing as a couple of Russian architects, while Solo will tail them . It’s an amusing sequence where Illya is horrified by the decadent tastes of Western women, while Solo keeps on mocking him for his peasant tastes.

Fourth extract takes place in a Rome Hotel bedroom, where Madame is getting bored while Illya quietly tries to play chess. The nerves of the Russian slightly began to crack when she turns up the volume of the Radio and starts to dance.

Fifth extract sees Illya and Madame strolling by the Colisée and being then abruptly mugged by a couple of local thieves. Since Kuryakin’s specific instructions are him to pass for a gentle spirit (understand : a coward) , he has to refrain himself not to knock out both thugs with just one hand! A rather funny sequence indeed, with Solo finally commenting, “Not sure you were made for that part.”

Sixth and final extract took place in an unidentified harbor – where Solo and Kuryakin manage to escape the commando after them.

While Solo slips very early in the water (without Kuryakin realizing that) and then comfortably settles down in a truck parked nearby to observe the nautical chase going on, his partner’s speedboat is finally gunned down .

Solo immediately enters in action full throttle and throws his truck right into the Villain’s boat!

He then manages to save Illya (who was slowly drowning) and bring him back to terra ferma .

Screening concluded with a much longer version of the trailer (with a line of hugh Grant I instantly memorized, “You are from now on a very special agent , Mr Solo.”)

So, what to think of it, in the end ?

I , for one, was instantly immersed into that Cold war drama setting. And I never honestly try to put the faces of Mr. Vaughn nor Mr. McCallum in lieu et place of their modern counterparts, Henry Cavill and Armie Hammer.

I guess some die hard U.N.C.L.E fans will scream in rage at the new Illya Kuryakin (who is first presented as a bully-type character but then mellows into a nice individual of his own. The Russian accent is much more pronounced than in the TV series of course , but Illya finally appears as a much more interesting character than dapper Napoleon Solo. It reminds me in place of the Arnold Schwarzenegger’s Red Heat police officer: subtle and unstoppable as a T80 soviet Tank, but with a very big heart and sense of friendship.

Alicia Vikander is a great Female element. She frequently conjures images of Audrey Hepburn, and her interaction with both Hammer and Cavill is genuine and quite fun . Miss Vikander is quite a feisty girl indeed.

As for the music, no classic UNCLE theme heard anywhere but a very 1960s type style , à la John Barry.

Can’t wait to see the final version of the movie .

FT tries to analyze 007’s post-SPECTRE financial future

SPECTRE teaser poster

SPECTRE teaser poster

The Financial Times, IN A STORY POSTED TODAY, tries to analyze the post-SPECTRE financial future of the James Bond film franchise.

The U.K.-based financial publication was prompted by how Sony Pictures’ deal to release James Bond films ends with SPECTRE, the 24th 007 film due for release in November.

Here are some items of note from the FT:

Releasing 007 films is a nice, but not stupendous business, for a studio: The 007 franchise is owned by Metro-Goldwyn-Mayer and Danjaq/Eon Productions (the Broccoli-Wilson family).

MGM, however, is too small after a 2010 bankruptcy and reorganization, to release Bond movies on its own. It needs a partner.

Sony was part of a group that owned MGM when Casino Royale and Quantum of Solace were released. Post-bankruptcy, Sony was MGM’s partner for releasing 2012’s Skyfall and this year’s SPECTRE.

An excerpt from the FT:

“While it’s a good piece of business the financial upside or downside is not significant on either end,” says a person close to the studio. “The studio can make good money but not runaway money.”

The FT story dovetails with a 2013 STORY IN THE NEW YORK TIMES that reported how Sony was third in line for profits from Skyfall, with the Broccoli-Wilson family and MGM taking their cut first.

Nevertheless, the FT said various studios — including Time Warner’s Warner Bros. and 21st Century’s 20th Century Fox — will still be interested in wrestling the Bond releasing deal from Sony.

Securing a new 007 releasing deal may be related to additional financial deals by MGM: The Financial Times says MGM may still sell stock to the public in an initial public offering or a simple sale to somebody else.

“The studio could arguably be worth more if a buyer knows a Bond distribution deal is still to be done,” according to the FT story by Matthew Garrahan. “Sony, Warner Bros, Fox and the rest of Hollywood will be watching closely.”

To read the entire Financial Times story, CLICK HERE. A shoutout to reader Paul Wynn who brought this to our attention on our Facebook page.

The U.N.C.L.E. movie’s gamble

U.N.C.L.E. movie poster

U.N.C.L.E. movie poster

After two years (or so) of fan debates, we’re about six weeks before The Man From U.N.C.L.E. movie — a project decades in the making — finally comes out.

Needless to say, it’s been a roller coaster ride. Who should be Solo? Who should be Kuryakin? Should this even be attempted at all?

This post is prompted after reading yet another fan debate on these subjects. Rather than hash over the debating points, this is an attempt to summarize what’s going on.

It would appear that director Guy Ritchie and his producing/writing partner Lionel Wigram are betting they can strip U.N.C.L.E to its component parts — Solo, Kuryakin and Waverly — and dispense with familiar memes (cool secret HQs, among them) that have been adapted by others such as Kingsman: The Secret Service. There may be the odd reference to the original 1964-68 series, but it may not be much more than that.

The Ritchie-Wigram target — something that Warner Bros. evidently agrees with — is younger viewers. Essentially, the filmmakers want to make U.N.C.L.E. palatable to the younger demographic while hoping enough first-generation fans are willing to go along for the ride.

Will it work? We’ll see. For some first-generation fans, having a Del Floria’s front to the secret HQs is a key part of the original U.N.C.L.E. concept. Others don’t like an “origin” storyline, which has become the default option for lots of “re-imagined” popular entertainment.

Whatever the case, “Mr. Warner” (check out old Warner Bros. cartoons for the joke) has stepped up recently to promote the movie, including making it part of next weekend’s San Diego Comic Con. For many long-time fans, having U.N.C.L.E. be part of that event — which has become a major venue for promoting movies — couldn’t even be imagined as recently as a year ago.

U.N.C.L.E. stars to promote movie at San Diego Comic Con

The Man From U.N.C.L.E. teaser poster

The Man From U.N.C.L.E. teaser poster

The stars of The Man From U.N.C.L.E. movie will promote the film at the San Diego Comic Con on July 11, according to a WARNER BROS. PRESS RELEASE.

Henry Cavill and Armie Hammer, who play Napoleon Solo and Illya Kuryakin, are scheduled to be joined by female leads Alicia Vikander and Elizabeth Debicki, the studio said in announcing its activities at the convention.

Cavill and Hammer reprise the roles that Robert Vaughn and David McCallum played on the 1964-68 television series. Vikander plays Gaby Teller, the “innocent” of the story while Debicki is the lead villain. The movie, directed by Guy Ritchie, is a different take on U.N.C.L.E., without familiar memes such as the organization’s secret headquarters.

The convention appearance will take place a little more than a month before the U.N.C.L.E. movie’s Aug. 14 release date.

Cavill is doing double duty for Warners at the event. He’s also scheduled to be promote Batman v Superman: The Dawn of Justice. That movie, which comes out in March 2016, features a conflict between Superman (Cavill) and Batman (Ben Affleck). It also an attempt to be Warners’ answer to Disney/Marvel’s Avengers franchise. The press release leads off with details about the Batman v Superman promotion.

Cavill first played Superman in 2013’s Man of Steel. He was cast as Solo in U.N.C.L.E. around the time Man of Steel came out in June of that year.

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