Argylle’s hype machine gears up

Argylle’s publicity drive is underway. The Matthew Vaughn-directed spy movie had its world premiere in London this week ahead of its Feb. 1 U.K. release and Feb. 2 U.S. release.

The movie concerns a writer (Dallas Bryce Howard) who has created a book series about a super spy named Argylle (Henry Cavill). The book series has spawned action Argylle action figures. Except, the events of the books end up predicting what’s happening in the spy world. Suddenly, the author is now in peril.

The Collider website gushed about the movie:

This time around, though, the director is using the setup of the Argylle novels and their mysterious writer to play around with the spy movie formula and blur fantasy and reality. At the end, Howard tells viewers to give the film a chance to impress, saying “Wherever you think this movie is going, you are wrong.”

Vaughn said last year that he was in the running to direct Casino Royale (2006) but ended up not getting the gig. Cavill tried out for the role of James Bond but lost out to Daniel Craig.

Argylle is a leading spy movie for this year given the lack of news about Bond 26 and how Mission: Impossible 8 has been delayed to 2025 from this year.

Here’s a video that Universal put out about this week’s Argylle premiere: