Tabloids and amnesia Part II (ATJ redux)

Where’s that signed contract?

Remember when The Sun said last month that actor Aaron Taylor-Johnson had been offered the part of James Bond? Supposedly, the actor would sign the contract in a few days. Many, many other outlets did stories, citing The Sun.

We’re almost halfway through April. No sign yet a deal has been struck.

As the blog has pointed out before (including a March 7 post), British tabloids count on readers having amnesia about what the publications have posted before. When real life catches up to tabloid stories, the tabloids have a tendency to forget what they’ve “reported.”

There have been other tabloids who’ve “reported” ATJ’s possible co-stars for Bond 26. I’m not going to link because things have been in ridiculous mode for a while now.

To be honest, Eon Productions has gotten a TON of free publicity thanks to The Sun.

There have been no visible signs that Eon and its partners at Amazon/MGM have been doing much work on Bond 26. Remember, Eon can’t make a Bond film without Amazon/MGM. Amazon/MGM can’t do a Bond film without Eon.

But thanks to The Sun (and outlets who cited the tabloid), Bond has stayed in the public eye — in a cynical way, to be sure.

One Response

  1. Nailed it; those who want to believe this nonsense, always ask: then why doesn’t EoN make a statement.

    The answer: it’s free publicity (second answer: they’d be denying these rumours several times a week…).

    A little bit of clear-headed analysis amongst the crazy reports (no auditions, secret auditions (for one actor??), being measured for suits (but lawyers are still negotiating three or four pictures?!!), signing by the end of the week…).

    Thanks for this little check in….

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