About that Spider-Man: Homecoming poster…

Newest Spider-Man Homecoming poster

So the new Spider-Man: Homecoming poster is out and the reaction is….underwhelming.

Truth be told, the era of the classic movie poster passed away a long time ago, with spectacular illustrations (like THIS ONE for You Only Live Twice) phased out in favor of Photoshop efforts.

But Spider-Man: Homecoming spurred more of a reaction. Websites such as The Verge and Movie Pilot critiqued it and found it wanting.

Why so much attention to a movie poster?

Well, Spider-Man has an unusual movie history. It tooks years for Marvel’s No. 1 hero to reach the screen.

None of the five films released by Sony Pictures has done poorly at the box office, although the third Toby Maguire movie in 2007 and the second Andrew Garfield effort in 2014 absorbed some lumps from critics and fans.

Sony reached a deal with Marvel Studios where the latter would take over the heavy lifting and put the character in its universe of film superheroes. Thus, Spider-Man 3.0 (Tom Holland) debuted in last year’s Captain America: Civil War.

Now the first movie with Spidey 3.0 as the lead character is a little more than a month away. But the poster is generating some concerns including:

Is this a Spider-Man movie or an Iron Man movie? Robert Downey Jr.’s Tony Stark has the biggest image of a human without a helmet or mask.

The largest single image is Spider-Man (which seems especially modeled after artist John Romita Sr.’s version from the comics). But Holland’s Peter Parker, while in the center, is definitely smaller than Downey/Stark.

Downey put Marvel-produced movies on the map with 2008’s Iron Man. He’s still around and it remains to be seen how Marvel’s films will perform once he’s put away his repulsor rays. So it makes sense from a marketing standpoint. Still, this is supposed to be Spidey’s show.

There seems to be a lot of clutter: You’ve got six people, Spider-Man, Iron Man, the Vulture, the New York skyline and a lot of lights.

All of this may turn out to be noise. Marvel Studios has had so many hits, the urge to find weaknesses is understandable.

While we’re at it, here’s a new trailer. It appears, at least for a time, Peter wears a Spidey suit unlike any he ever had in the comics.