No Time to Die spot airs during Super Bowl

A 30-second commercial for No Time to Die aired late during the second quarter of the Super Bowl.

Much of the footage in the spot was different than the first trailer for the movie that debuted in early December. One scene involved Daniel Craig’s James Bond and Lashana Lynch’s Nomi in some kind of unusual aircraft.

The commercial promised, “THIS APRIL…THE 25TH FILM…WILL CHANGE…EVERYTHING.” In between there were scenes from the movie.

Super Bowl commercials aired on the broadcast by the Fox television network cost more than $5 million each for 30 seconds.

Shortly after the spot aired, the official James Bond account on Twitter put out a post that embedded the commercial.

The 25th Bond film will change everything… #NoTimeToDie releasing April 2020 #JamesBond #SuperBowl pic.twitter.com/gkxQsuxSLk

— James Bond (@007) February 3, 2020

https://platform.twitter.com/widgets.js

UPDATE (8:20 p.m., New York time): The spot has now been posted to YouTube.

UPDATE II (8:45 p.m., New York time): Hans Zimmer puts out a tweet saying the commercial doesn’t have any of his music for the movie. He also says he’s working on the score with Steve Mazzaro. The latter is affiliated with Zimmer’s Remote Control Productions and scored Eon’s The Rhythm Section.

One of my wildest dreams has come true – I am composing a Bond movie!! 🤯 Here’s the new spot for #NoTimeToDie from the #SuperBowl. It doesn’t have my music (still working on it with my friend Steve Mazzaro!) but you’ll hear what we come up with soon. @007 arrives April 2020. pic.twitter.com/vDAJWxmhWX

— Hans Zimmer (@HansZimmer) February 3, 2020

 

The Rhythm Section flops at box office

A poster for The Rhythm Section

The Rhythm Section, the non-Bond spy film made by Eon Productions, flopped at the U.S. box office.

The film will generate an estimated $2.8 million for the Jan. 31-Feb. 2 weekend, according to data compiled by Box Office Mojo.

The Paramount-released movie was being shown at 3,049 screens for an average of $918 per screen. It was the No. 10 film at the box office for the weekend, according to Box Office Mojo.

The Rhythm Section’s box office performance was the worst ever for a film opening on more than 3,000 screens, according to The Hollywood Reporter. The record had been held by 2006’s Hoot, which had a $3.4 million opening weekend, THR said.

The film features Blake Lively as a woman who discovers the plane crash that killed her family was really a terrorist act. She moves to avenge the killings with the assistance of a former MI6 agent (Jude Law).

The Rhythm Section originally was slated for an early 2019 release. However, a hand injury to Lively caused a production delay. The movie then was scheduled for a fall 2019 release before coming out this weekend instead.

Also this weekend, Metro-Goldwyn-Mayer’s latest movie, Gretel & Hansel, was No. 4 with $6.05 million in its debut. The movie was marketed under MGM’s Orion brand. MGM is the home studio for Eon’s James Bond film series.

The top movie at the box office this weekend was Bad Boys for Life, with almost $17.7 million in its third weekend.

UPDATE (2 p.m. New York time): Deadline: Hollywood has published a story about what went wrong with The Rhythm Section. The entertainment outlet says the movie may lose $30 million to $40 million. The Rhythm Section had a budget of $50 million.

“Currently, I hear that the overseas launch for Rhythm Section is up in the air, with the studio pondering a direct to video title for Rhythm Section abroad after the dismal stateside results,” wrote Deadline’s Anthony D’Alessandro.

UPDATE II (Feb. 4): Final weekend figure for The Rhythm Section was $2.7 million (average of $890 per screen at 3,049 screens), according to Box Office Mojo.