Jason Bourne ad debuts during Super Bowl

The new Bourne movie now has a title, simply Jason Bourne, and a 30-second ad aired during CBS’ telecast of the Super Bowl.

The ad didn’t reveal much, mostly showing Matt Damon in action as Bourne. Tommy Lee Jones wonders “why would he come back now?”

The movie, due out July 29, is the fifth Bourne film released by Universal and the fourth with Damon. The most recent entry in the series, 2012’s The Bourne Legacy, featured Jeremy Renner as another character, Aaron Cross.

Damon’s three previous movies were made from 2002 through 2007. Jason Bourne was directed by Paul Greengrass, who helmed Damon’s last two Bourne films, The Bourne Supremacy and The Bourne Ultimatum.

Scott Mendelson, a writer at Forbes.com, has A COMMENTARY, where he speculates whether Jason Bourne will acknowledge the events of The Bourne Legacy. Meanwhile, you can watch the ad below.

Kingsman: Is the spy pendulum swinging back?

Kingsman: The Secret Service, the next film up in “The Year of the Spy,” makes its U.S. debut on Feb. 13. Its importance, though, may extend beyond its opening weekend.

The movie, directed by Matthew Vaughn, may be a sign whether the pendulum of spy movies is starting to swing back from the grim and gritty that has dominated the 21st century.

Vaughn and his collaborators certainly haven’t been shy about playing up that angle. The return of the “fun” spy movie was emphasized last July at the massive San Diego comic book convention.

Vaughn’s film is based on a comic book by Mark Millar and Dave Gibbons. At San Diego, Millar was quoted by the Screen Rant website as saying, “James Bond cries in the shower now in these movies but [Kingsman star Colin Firth] gets to do cool stuff – like firing these gadgets and all this stuff. I think he got the best gig in the end.”

Millar referred to a scene in Casino Royale, Eon Productions’ first entry in the “grim and gritty” genre, in which the 007 series started over. Bond (Daniel Craig) doesn’t actually cry in the shower. But he comforts a sobbing Vesper Lynd (Eva Green) who is overcome after watching Bond in action. Regardless, the scene was an example of how Casino Royale was from the preceding 20 007 films made by Eon.

Casino, in turn, had been influenced by 2002’s The Bourne Identity. That came out in June 2002, a few months before Die Another Day, the 40th anniversary Bond film starring Pierce Brosnan. A second Bourne film, The Bourne Supremacy came out in 2004 while Eon was agonizing what to do next.

Bourne’s style — including faster paced and grimmer action sequences — weighed on the minds of executives at Eon and Sony Pictures, which began distributing Bond movies with Casino. Here’s how The New York Times described it IN AN OCTOBER 2005 STORY about Craig’s casting. The passage refers to Barbara Broccoli, Eon’s co-boss and cites executives who weren’t identified.

For both Ms. Broccoli and Sony, executives said, the model was Jason Bourne, the character Matt Damon successfully incarnated in two gritty spy movies for Universal Pictures, “The Bourne Identity” and “The Bourne Supremacy.”

Casino turned out to be a big hit. For 2008’s Quantum of Solace, Eon doubled down on making its movies more Bourne like, including more rapid epiding and hiring Dan Bradley as second unit director. Bradley had worked on two Bourne films (The Bourne Supremacy and 2007’s The Bourne Ultimatum).

Quantum roughly matched Casino’s box office. The next 007 entry, Skyfall, didn’t adhere so much to Bourne as it did to Christopher Nolan’s Batman trilogy, another dark series. Skyfall director Sam Mendes even acknowledged the influence.

No complaints at the box office. Skyfall reeled in $1.11 billion worldwide.

Still, trends don’t last forever. Even among fans, you’ll occasionally hear comments such as Skyfall “is like watching the same funeral over and over.”

So enter Kingsman. Its trailer openly mocks grim and gritty spy movies. Colin Firth at one point says current spy movies are too serious for his taste.

We’ll see how Kingsman performs with movie goers. It’s rated R — mostly because of its violence. That normally holds down ticket sales. Also, the comic book on which it’s based isn’t that well known among the general public.

Kingsman probably has more humor than The Man From U.N.C.L.E., although Henry Cavill, the star of that film, has said that movie also has a humorous element. U.N.C.L.E. won’t be out until mid-August.

As for SPECTRE, the Bond film currently in production, it’s hard to tell. Sam Mendes is back as director and he’s not exactly hailed as a master of humor.

On the other hand, if you read between the lines of a spoiler-laden DEC. 12 GAWKER STORY, the movie appears to be attempting to be more like a “classic” Bond film while retaining Daniel Craig seriousness. The Gawker story was based on a draft SPECTRE script that surfaced because of the hacking at Sony.

Meanwhile, it’s too early to write off grim and gritty. Matt Damon is planning to do a fourth Bourne film that is supposed to be released in 2016.

UPDATE (Feb. 11) — Kingsman is forecast to finish a distant second to Fifty Shades of Grey this weekend, according to DEADLINE HOLLYWOOD.

Damon back as Bourne: JB vs. JB

Matt Damon TOLD E! ONLINE that he’s returning to the role of Jason Bourne with Paul Greengrass again directing.

The movie would be made next year for a 2016 release, according to the E! Online interview. Does that mean we’ll once again get some James Bond “trash talk”?

Damon made three Bourne movies from 2002 to 2007: The Bourne Identity, The Bourne Supremacy and The Bourne Ultimatum. The latter two were directed by Greengrass.

In the 2000s, Damon wasn’t shy about criticizing Bond. For example, there’s this 2009 quote from a Miami Herald interview via The Huffington Post.

Damon called Bond an “imperalist, misogynist who goes around swilling martinis and bedding women and killing people. He’s repulsive.” He made almost identical comments in 2007 (also using the “imperalist” and “misogynist” gibes), ACCORDING TO THE DAILY MAIL.

At one time, Bourne was very much on the minds of the makers of James Bond movies. THE NEW YORK TIMES in October 2005 quoted executives it didn’t identify that “the model” for recasting the 007 role with Daniel Craig was the Bourne films.

The resemblance between the Bourne movies and Bond came with Craig’s second 007 film, Quantum of Solace. The movie utilized the services of Dan Bradley as second unit director, the same job he held on the Bourne movies. It had a lot of rapid camera movement, particularly in the first 20 minutes, similar to the Bourne series.

Since then, with 2012’s Sam Mendes-directed Skyfall, the Bourne-isms faded. Greengrass interviewed Mendes about Skyfall in 2012.

Bond 24, again with Mendes at the helm, is scheduled for a fall 2015 release. So it will be out well before Damon’s next Bourne effort. Still, given that Damon is an outspoken actor, it’ll be interesting to see if we hear more from Damon on the JB vs. JB comparison.