RE-POST: Why Bond 25 didn’t economize

Daniel Craig in Skyfall

Updated from an April 3 post.

NEW INTRODUCTION: This past week, The Hollywood Reporter had a feature story about No Time to Die cast members Lashana Lynch and Ana de Armas that had a passing reference that the film’s budget was $250 million.

On Nov. 9, the Daily Mail had a story with a passing reference that the budget was 200 million British pounds ($257 million or so, depending on the conversion rate).

Regular readers of this blog were probably not surprised. In April, the blog had a post about why it was not likely the 25th James Bond film didn’t do much economizing.

Since that post was published, it became public knowledge that writer-actress Phoebe Waller-Bridge also worked on the movie’s script. Her reported fee (via The Hollywood Reporter) was $2 million. Thus, there’s even more evidence that spending on the movie continued on the high side.

Over the past few days, other outlets have picked up on the $250 million budget figure for No Time to Die. SPECTRE had a $245 million figure (after tax breaks, product placement and other incentives were factored in).

What follows in the text of the blog’s original post on the subject.

ORIGINAL APRIL POST: Bond 25 production got underway last week with some filming in Norway. There’s a lot we don’t know (including a title). But there are some signs that the film isn’t traveling in Economy Class.

Delays in production: Eon Productions began renting space at Pinewood Studios last year. But filming there has been delayed at least five months.

Eon couldn’t just give up that space. Demand for space at Pinewood is high. So that’s a few months without any footage actually being shot. That makes it harder to economize.

An expensive script doctor: Scott Z. Burns recently spent four weeks working on Bond 25’s script. He’s a well-regarded scribe and he’s moving into directing. His services are in demand. It’s likely his Bond 25 services didn’t come cheap. (UPDATE: Burns’s involvement was confirmed in late April at the “reveal” event in Jamaica.)

The star may have gotten a raise: Variety last year reported that Daniel Craig will receive $25 million for his fifth 007 film. The truth is known to Craig, Eon boss Barbara Broccoli, Craig’s agent and the various studios backing Bond 25. Still, it’s unlikely Craig’s services are receiving discounted rates.

The Mission: Impossible franchise means now isn’t the time to economize: This is a favorite fan theory/speculation. During the 2010s, the Mission: Impossible films starring and produced by Tom Cruise have cranked out three entries while Eon’s 007 series will have two.

Moreover, the M:I films have gotten a lot of attention for their stunts, big set pieces and international intrigue — things the 007 films are known for.

Paramount recently announced the Cruise M:I series will produce two more entries back-to-back, coming out in 2021 and 2022. By the time the latter entry is out, Cruise will be 60 and Christopher McQuarrie will have written and directed four films.

M:I 7-8’s social media campaign is underway

Mission: Impossible-Fallout poster

Mission: Impossible 7 won’t be out until July 23, 2021 and M:I 8 isn’t due out until Aug. 5, 2022. But the social media campaign already is underway, thanks to director Christopher McQuarrie.

Earlier this month, McQuarrie used an Instagram post to tease how actress Hayley Atwell will be in the two movies.

The director’s post was a bit vague. It had a photo of Atwell on top of an Impossible Missions Force holder. “Should you choose to accept…,” he wrote.

The post evoked the 1966-73 television series, where either Dan Briggs or Jim Phelps looked at operative photos while selecting those who would participate in a mission.

In any case, entertainment outlets such as The Hollywood Reporter jumped on McQuarrie’s post and did stories.

Atwell later did her own Instagram post to make clear she’s in both M:I 7 and MI: 8.

” I’m thrilled to have joined @tomcruise and @christophermcquarrie for the next TWO Mission Impossible movies,” she wrote. “To have gone from a classical play in the west-end to an audio book recording of a great new novel to a Disney/Marvel animation and now the female lead in a huge action franchise is the kind of variety that fuels my curiosity and keeps me learning and striving to be better and do better.”

McQuarrie, though, wasn’t done. Today, he posted a glimpse of new M:I story boards on both Twitter and Instagram.

All of this shows how marketing of movies has changed with social media. Projects try to attract and maintain attention long before films come out. It will be interesting see what happens when filming actually starts.

Here’s a look at McQuarrie’s tweet from today.

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Why it may be time for Eon to modernize its P.R.

Eon Productions logo

You are making a major action-adventure film. Your star injures himself. What do you do?

If you’re making Mission: Impossible-Fallout, you get ahead of the story. Your writer-director Christopher McQuarrie gives an interview to Empire magazine to explain how things are under control even though star Tom Cruise broke his ankle.

Confirming that Cruise had broken his right ankle, McQuarrie assured Empire that his star remained in good shape, in spite of his injury. “Tom is great,” McQuarrie said. “He’s in very good spirits.”

Meanwhile, if you’re Eon Productions and your star, Daniel Craig, has suffered (apparently) a lesser injury, you stay quiet.

This week, The Sun, Rupert Murdoch’s U.K. tabloid, ran a story about how Craig hurt his ankle during Bond 25 filming. Other outlets summarized The Sun’s story, including Variety.

Throughout all this, there was no word from Eon, which has produced the 007 film series since 1962.

Finally, after about 24 hours, The Sun produced a follow-up story saying Craig’s injury wasn’t that bad and he’ll be back at work in a week or so.

Still, for that 24 hour period, others were dictating the Bond 25 story line to the general public.

The thing is, this is par for the course. Eon has a history of denying things that are true such as Ben Whishaw being cast as Q, Naomie Harris being cast as Moneypenny, John Logan being hired to write Bond 24 and 25 (before things changed), Christoph Waltz being cast as Blofeld and so on and so forth.

For that matter, Eon spun a fairy tale in the 1970s that Roger Moore was always the first choice (rather than Sean Connery) to play Bond. For that matter, in the 1980s, Eon’s principals said with a straight face that Pierce Brosnan had never been signed to play Bond and Timothy Dalton was always its first choice to succeed Roger Moore as 007.

We’re now almost one-fifth into the 21st century. Things change. What worked in the past, doesn’t necessarily work now.

You need a communications strategy where your viewpoint is made clear and plain at all times. If you’re making a movie that costs more than $200 million, you can’t be passive.

Truth be told, a big chunk of the 007 fan base acts as if this is still 1965 and Bond is the biggest thing on the planet. There are times that Eon appears to believe the same thing.

Whatever you believe, you can’t be passive in an age where social media helps shape the perception of your product. For one 24-hour period this week, Bond fans genuinely were wondering what was going on.

With silence from Eon, the notion that Craig suffered an injury serious enough to affect Bond 25 filming began to take hold.

This particular dust-up already is fading. But it still points to the need for a more pro-active public relations approach.

McQuarrie talks about M:I 7-8

Poster for Mission: Impossible-Fallout, directed by Christopher McQuarrie.

Christopher McQuarrie, writer-director of the last two Mission: Impossible movies, was interviewed by Empire magazine, which published an excerpt.

Now, McQuarrie will be helming two M:I movies to be filmed back-to-back and released in 2021 and 2022. Cruise will be 60 when the latter comes out.

“I pitched the idea of making two movies, and now I have to justify why it’s two movies,” Empire quotes McQuarrie as saying. “You’ve got to earn that. You’ve got to make something that swallows the last three movies whole. I’m freaked out now. We’ve talked ourselves into something.”

The M:I film series began in 1996. It has had long gaps in between installments. But this decade, the series, produced by star Tom Cruise, has been accelerating its schedule. In the 2010s, it had movies come out in 2011, 2015 and 2018.

The 007 had entries in 2012 and 2015. Bond 25, now in production, is scheduled for release in April 2020.

McQuarrie also tweeted about the Empire interview.

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Why Bond 25 may not economize much

Daniel Craig in Skyfall

Bond 25 production got underway last week with some filming in Norway. There’s a lot we don’t know (including a title). But there are some signs that the film isn’t traveling in Economy Class.

Delays in production: Eon Productions began renting space at Pinewood Studios last year. But filming there has been delayed at least five months.

Eon couldn’t just give up that space. Demand for space at Pinewood is high. So that’s a few months without any footage actually being shot. That makes it harder to economize.

An expensive script doctor: Scott Z. Burns recently spent four weeks working on Bond 25’s script. He’s a well-regarded scribe and he’s moving into directing. His services are in demand. It’s likely his Bond 25 services didn’t come cheap.

The star may have gotten a raise: Variety last year reported that Daniel Craig will receive $25 million for his fifth 007 film. The truth is known to Craig, Eon boss Barbara Broccoli, Craig’s agent and the various studios backing Bond 25. Still, it’s unlikely Craig’s services are receiving discounted rates.

The Mission: Impossible franchise means now isn’t the time to economize: This is a favorite fan theory/speculation. During the 2010s, the Mission: Impossible films starring and produced by Tom Cruise have cranked out three entries while Eon’s 007 series will have two.

Moreover, the M:I films have gotten a lot of attention for their stunts, big set pieces and international intrigue — things the 007 films are known for.

Paramount recently announced the Cruise M:I series will produce two more entries back-to-back, coming out in 2021 and 2022. By the time the latter entry is out, Cruise will be 60 and Christopher McQuarrie will have written and directed four films.

M:I accelerates its output amid longer 007 film gaps

Image for the official James Bond feed on Twitter

The facts are clear. The importance is a little fuzzy.

So, producer-star Tom Cruise and writer-director Christopher McQuarrie intend to do two Mission: Impossible film back to back. The movies would come out in 2021 and 2022.

If that works out, that means there will have been four M:I films (all directed by McQuarrie) from 2015 to 2022. There will have been two 007 films (2015’s SPECTRE and 2020’s Bond 25) coming out during that same period.

The M:I development makes sense in that Cruise will turn 60 in 2022. While a fantastic physical specimen for a middle-aged guy, the clock is ticking on Cruise’s time as a movie action hero.

The two McQuarrie-directed M:I films (Mission: Impossible Rogue Nation and Mission: Impossible-Fallout) have been big hits. So it’s a natural studio Paramount could secure his services for two more movies. On top of everything else, McQuarrie and Cruise obviously get along.

Once upon a time, something similar was envisioned for the Bond series. John Logan was hired to write Bond 24 (later titled SPECTRE) and Bond 25. Skyfall director Sam Mendes, in a 2014 interview, said that he came back to helm SPECTRE after plans were ditched to do Bond 24 and 25 back to back. Star Daniel Craig had vetoed the idea.

Bond fans have a mixed reaction to this. There are the usual social media posts about Bond is superior, Bond is forever, Mission: Impossible will be done when Cruise is done, etc.

But there are also gibes (such as this one by the author of a Bond-related book) calling Cruise a “teeny man.” Cruise is listed at 5-foot-7 on IMDB.com while current 007 star Daniel Craig towers above him by an entire three inches, according to that same website. Craig is no runt but he’s definitely the shortest Bond in a series cast with tall actors.

(Historical note: Albert R. Broccoli, the co-founder of Eon Productions, had his early successes as a producer after he and his then-partner Irving Allen signed 5-foot-6 1/4 Alan Ladd as a star.)

The M:I news hardly means the end of Bond. And nobody is seriously making that argument.

At the same time, M:I has been showing more energy (perhaps because of the aforementioned ticking clock). On the Bond side? It star, Craig, and lead producer, Barbara Broccoli, wanted to do other things after SPECTRE. “Everybody’s a bit tired,” Craig said during a 2016 appearance.

As I said at the beginning: The importance of all this is fuzzy. M:I will do what it has to do (with the “teeny man” having a BIG say). The Bond series will do what it wants to do. Unlike other franchises, Bond is not totally controlled by a studio and the one studio involved (Metro-Goldwyn-Mayer) a weak industry player.

McQuarrie to direct 2 M:I films back to back, Variety says

Mission: Impossible-Fallout poster

Stop me if you’ve heard this before.

Christopher McQuarrie has agreed to direct two more Mission: Impossible movies for Paramount, Variety reported and film them back to back,  citing people familiar with the situation it didn’t identify.

McQuarrie wrote and directed the last two installments in the Tom Cruise series, 2015’s Mission: Impossible Rogue Nation and Mission: Impossibl-Fallout. Both were hits, with the latter addressing loose ends from previous M:I adventures.

The decision to film two films at once, with McQuarrie again writing and directing is  “to take advantage of the popularity of the series,” wrote Variety’s Justin Kroll. The first would be out in 2021, the second the following year, Variety said.

Cruise, who turns 57 in July, also is committed to the two movies, according to Variety.

In 2012, Metro-Goldwyn-Mayer announced John Logan had been hired to write Bond 24 and Bond 25. The announcement occurred after the release of Skyfall, the first 007 film to generate $1 billion in global box office.

Star Daniel Craig vetoed the idea of making two Bond films back to back. Bond 24, later titled SPECTRE, came out in the fall of 2015. Bond 25 is scheduled to be released in February 2020.

Other franchises, though, have done back to back productions. Marvel Studios took that approach with Avengers: Infinity War, released in 2018, and Avengers: Endgame, scheduled for release this spring.

UPDATE Jan. 15: Both McQuarrie and Cruise confirmed the news on social media.

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