‘No comment’ trumps a falsehood

Rami Malek

Earlier today, I saw some social media accounts express exasperation that the idea that Rami Malek may be playing a rebooted Dr. No in No Time to Die.

Malek, in a recent interview, said he wasn’t playing Dr. No. Shouldn’t that be the end of it?

Under normal circumstances, yes.

But Malek’s Dr. No denial comes after Eon Productions, and the actors it hired, denied things that were true.

–Naomie Harris denied she was playing a new version of Moneypenny in Skyfall. But she was.

–Eon boss Barbara Broccoli and star Daniel Craig, in a joint interview during the production of Skyfall, denied Ben Whishaw was playing Q in Skyfall. This came after Whishaw’s agent said his client had the part.

“Agents are liars,” Craig said. “You know that.” The actor laughed, according to the transcript.

–Christoph Waltz denied he was playing Blofeld in SPECTRE. But he was.

It may well be true that Malek isn’t playing Dr. No. The timeline for the Malek-is-playing-Dr. No is a bit odd. See THIS DEC. 6 SPY COMMAND POST for some background.

The thing is, once a pattern is established of denying things that are true, you lose the benefit of the doubt. You don’t get to unring a bell. You don’t get a do-over.

Put another way, credibility once lost is hard to get back. With Malek as Dr. No 2.0, fans may be going down a rabbit hole. But Eon Productions and its publicity department have only themselves to blame.

“No comment” is always a better alternative to a falsehood.

About that Dr. No vibe for No Time to Die

Rami Malek in the No Time to Die trailer

There are fan questions whether Rami Malek is playing a rebooted version of Dr. No in No Time to Die. But how did that get started?

Well, back on April 25, Malek appeared on Good Morning America. He was asked if he had a favorite James Bond film.

“I liked Dr. No quite a bit,” Malek replied.

Later in the day, CBS posted an online story that originally said Malek would play Dr. No. However, that reference was deleted and this added to the end of the story: “Correction: This story has been updated to reflect that it is unclear which James Bond villain Malek will be playing.”

Regardless, the idea remained in the background, even after Malek’s character name was revealed to be Safin.

This week, the No Time to Die trailer debuted, providing a first look of Malek in character. The trailer did little to put the Dr. No vibe to rest. For example, Joe Darlington of Being James Bond noted this similarity.

Dr. No: BOND (Sean Connery): Our asylums are full of people who think they’re Napoleon — or God.

No Time to Die trailer: BOND (Daniel Craig): History isn’t kind to men who play God.

However, Malek, during an interview seemed to want to wind back the Dr. No angle. He said he watched previous Bond films but “it was not as if I was going back o play an exact character. I was not playing  Dr. No again.”

You can see it below, starting around the 7:23 mark.

Normally, that would be that.

Except, during production of Skyfall, Naomie Harris denied she was playing Moneypenny while Daniel Craig and Barbara Broccoli in a joint interview denied Ben Whishaw was playing Q (even though Whishaw’ agent had let the cat out of the bag). Also, during production of SPECTRE, Christoph Waltz denied he was paying Blofeld.

As a result, maybe Malek means it. But, based on recent history, maybe he doesn’t.

We’ll see.

Harris: NTTD has ‘massive, massive surprises’

Naomie Harris

Naomie Harris, in an article in the British edition of GQ, says No Time to Die has a lot of surprises.

“It’s a tie-up of Skyfall and Spectre,” she told the publication. “But with massive, massive surprises that even had me like, ‘Oh, wow!’ So I think we’re going to really shock people.”

Understandably, there are no specifics. The movie still is being filmed. Over the weekend, cast member Ana de Armas said on social media she had arrived in London to resume working on the 25th James Bond film.

Still, GQ presented a few details:

–Harris says Eon Productions boss hand-delivered the actress a copy of the script.

No details were cited about which version of the script Harris read. Phoebe Waller-Bridge and Scott Z. Burns did rewrites. Which ever version it was, Harris says she read it in one sitting and was enthused.

–Harris on the James Bond character: “We’re definitely seeing a Bond who’s more in touch with his feelings and more open to falling in love.”

–Harris on how the film treats women characters: “It’s just about moving with the times and recognising that women can no longer be seen as eye candy.”

Harris also commented on subjects other than Bond. You can view the article by CLICKING HERE.

Naomie Harris talks (a bit) about Bond 25

Naomie Harris

The Daily Mail published a July 26 feature story on Naomie Harris. It included some comments by Harris about Bond 25.

On the James Bond character:

‘We’re seeing a real evolution of his character. He’s now having equal relationships with the female characters and he’s emotionally attached, making real connections. There’s real respect for the women in his life.”

On the movie’s women characters:

“There are now four women in the script and they all have incredibly strong roles and play a huge part in driving the story forward and assisting Bond.”

On Moneypenny in Bond 25:

“I can’t say what she gets up to. It’s very secretive. The scripts don’t disintegrate after reading, but they get hand-delivered and you have to sign non-disclosures.”

Why it may be time for Eon to modernize its P.R.

Eon Productions logo

You are making a major action-adventure film. Your star injures himself. What do you do?

If you’re making Mission: Impossible-Fallout, you get ahead of the story. Your writer-director Christopher McQuarrie gives an interview to Empire magazine to explain how things are under control even though star Tom Cruise broke his ankle.

Confirming that Cruise had broken his right ankle, McQuarrie assured Empire that his star remained in good shape, in spite of his injury. “Tom is great,” McQuarrie said. “He’s in very good spirits.”

Meanwhile, if you’re Eon Productions and your star, Daniel Craig, has suffered (apparently) a lesser injury, you stay quiet.

This week, The Sun, Rupert Murdoch’s U.K. tabloid, ran a story about how Craig hurt his ankle during Bond 25 filming. Other outlets summarized The Sun’s story, including Variety.

Throughout all this, there was no word from Eon, which has produced the 007 film series since 1962.

Finally, after about 24 hours, The Sun produced a follow-up story saying Craig’s injury wasn’t that bad and he’ll be back at work in a week or so.

Still, for that 24 hour period, others were dictating the Bond 25 story line to the general public.

The thing is, this is par for the course. Eon has a history of denying things that are true such as Ben Whishaw being cast as Q, Naomie Harris being cast as Moneypenny, John Logan being hired to write Bond 24 and 25 (before things changed), Christoph Waltz being cast as Blofeld and so on and so forth.

For that matter, Eon spun a fairy tale in the 1970s that Roger Moore was always the first choice (rather than Sean Connery) to play Bond. For that matter, in the 1980s, Eon’s principals said with a straight face that Pierce Brosnan had never been signed to play Bond and Timothy Dalton was always its first choice to succeed Roger Moore as 007.

We’re now almost one-fifth into the 21st century. Things change. What worked in the past, doesn’t necessarily work now.

You need a communications strategy where your viewpoint is made clear and plain at all times. If you’re making a movie that costs more than $200 million, you can’t be passive.

Truth be told, a big chunk of the 007 fan base acts as if this is still 1965 and Bond is the biggest thing on the planet. There are times that Eon appears to believe the same thing.

Whatever you believe, you can’t be passive in an age where social media helps shape the perception of your product. For one 24-hour period this week, Bond fans genuinely were wondering what was going on.

With silence from Eon, the notion that Craig suffered an injury serious enough to affect Bond 25 filming began to take hold.

This particular dust-up already is fading. But it still points to the need for a more pro-active public relations approach.

Naomie Harris emerges as 007’s unofficial ambassador

Naomie Harris introduces the Lego Aston Martin DB5 in 2018

Naomie Harris, seven years after entering the film world of 007, may have emerged as a sort-of unofficial ambassador for the James Bond film franchise.

When Sony was the distributor of 007 films, it employed Harris as her Moneypenny character in a commercial. She retrieves Bond’s smartphone for him.

It fell to Harris to introduce the Lego Aston Martin DB5 that came out at an event in London in 2018.

Also in 2018, Harris was the headliner for the opening of 007 Elements in Austria, “a James Bond-themed installation.”

This week, she appeared at Eon Production’s “reveal” event in Jamaica. In an interview with Nine News Australia, she said she wasn’t involved in filming Bond 25 scenes there.

“I’m not, unfortunately,” she said. “I know I’m not…I wish I was.” Meanwhile, other members of the 007 “Scooby Gang” (Ralph Fiennes, Ben Whishaw and Rory Kinnear) didn’t put in an appearance in Jamaica.

For many years, Roger Moore, who starred in seven of Eon’s Bond films, filled the “ambassador” role. He publicly spoke in support of his 007 successors.

“Roger came down to set one day on ‘GoldenEye’ and wished me well,” Brosnan wrote in a 2017 tribute in Variety published after Moore’s death “I was still in awe of the man” Moore also complimented Daniel Craig’s Bond performances.

Perhaps Harris’ schedule makes her available to promote Bond more. Still, she has developed a presence that’s reaching out to audiences on behalf of the gentleman spy.

Bond 25 ‘wooing’ Lupita Nyong’o, Bamigboye says

Lupita Nyong’o

Bond 25 is attempting to lure Lupita Nyong’o to be a member of the cast, Baz Bamigboye of the Daily Mail reported.

Nyong’o won an Oscar for best supporting actress in 2013’s 12 Years a Slave. She also played Nakia in 2018’s Black Panther and is in the upcoming Star Wars: Episode IX.

Eon boss Barbara Broccoli and Bond 25 Cary Fukunaga “have been wooing Lupita Nyong’o to join Daniel Craig” in the film, the Daily Mail scribe wrote. “But whether she is available remains to be seen.”

The Bond 25 reporting was the second item in a weekly Bamigboye column. Other tidbits:

–The idea that Emma Stone was in the running for Bond 25 was dismissed by an executive Bamigboye didn’t identify “as nonsense.” The same executive verified the interest in Nyong’o.

–Scott Z. Burns, performing a rewrite on Bond 25’s script, is “only halfway through it.”

–“Ralph Fiennes, Lea Seydoux, Naomie Harris (maybe with an expanded Moneypenny role) and Ben Whishaw are on their marks, ready to head back into Bond world.”

Hmm. Maybe the “Scooby Gang” notion hasn’t gone away.